The Complete Guide to Business Analytics (Collection) [NOOK Book]


A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!

3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!

Use business analytics to ...

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The Complete Guide to Business Analytics (Collection)

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A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!

3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!

Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions!

From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

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Product Details

  • ISBN-13: 9780133091250
  • Publisher: Pearson Education
  • Publication date: 10/28/2012
  • Series: FT Press Operations Management
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 1105
  • Sales rank: 1,346,656
  • File size: 14 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Thomas H. Davenport directs the Andersen Consulting Institute for Strategic Change, is Professor in the Management Information Systems Department at the Boston University Graduate School of Management, and is Distinguished Scholar in Residence at Babson College. He is a widely published author and acclaimed speaker on information and knowledge management, re-engineering, enterprise systems, and the use of information technology in business. He holds a Ph.D. from Harvard University in organizational behavior and has taught at the Harvard Business School, University of Chicago, and UT Austin's Graduate School of Business. The International Institute for Analytics (IIA) is the only research firm dedicated exclusively to defining the path to analytics excellence. It provides critical resources and an inspired view into how enterprises are meeting the demand and opportunities for analytical intelligence in everyday decisions. Babette E. Bensoussan is Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over 15 years, she has carried out 300 intelligence and strategic projects in many industries and markets. She founded and served as VP for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), and was awarded her field’s highest individual honor, SCIP’s Meritorious Award. Craig S. Fleisher is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), and founding editor of the Journal of Competitive Intelligence and Management. He has authored eight books.

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Table of Contents

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

Foreword and Acknowledgments     xii

About the Authors    xiv

Introduction: The New World of Enterprise Analytics

Part I:  Overview of Analytics and Their Value

Chapter 1  What Do We Talk About When We Talk About Analytics?     9

Chapter 2  The Return on Investments in Analytics     19

Part II:  Application of Analytics

Chapter 3  Leveraging Proprietary Data for Analytical Advantage     37

Chapter 4  Analytics on Web Data: The Original Big Data     47

Chapter 5  The Analytics of Online Engagement     71

Chapter 6  The Path to “Next Best Offers” for Retail Customers     83

Part III:  Technologies for Analytics

Chapter 7  Applying Analytics at Production Scale     97

Chapter 8  Predictive Analytics in the Cloud     111

Chapter 9  Analytical Technology and the Business User     123

Chapter 10  Linking Decisions and Analytics for Organizational Performance     135

Part IV:  The Human Side of Analytics

Chapter 11  Organizing Analysts     157

Chapter 12  Engaging Analytical Talent     179

Chapter 13  Governance for Analytics     187

Chapter 14  Building a Global Analytical Capability     203

Part V:  Case Studies in the Use of Analytics

Chapter 15  Partners HealthCare System     215

Chapter 16  Analytics in the HR Function at Sears Holding Corporation     233

Chapter 17  Commercial Analytics Culture and Relationships at Merck     241

Chapter 18  Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.     249

Index     255


Analysis Without Paralysis: 12 Tools to Make Better Strategic Decisions, 2nd Edition

Acknowledgments     ix

About the Authors     xi

Chapter 1  The Role of Analysis in Business Management     1

Chapter 2  The Analysis Process     13

Chapter 3  BCG Growth/Share Portfolio Matrix     23

Chapter 4  Competitor Analysis     45

Chapter 5  Driving Forces Analysis     63

Chapter 6  Financial Ratios and Statement Analysis     81

Chapter 7  Five Forces Industry Analysis     109

Chapter 8  Issue Analysis     127

Chapter 9  Product Life Cycle Analysis     147

Chapter 10  Scenario Analysis     167

Chapter 11  Macroenvironmental (STEEP/PEST) Analysis     187

Chapter 12  SWOT Analysis     199

Chapter 13  Value Chain Analysis     223

Chapter 14  Win/Loss Analysis     249

Index     263


Business and Competitive Analysis: Effective Application of New and Classic Methods

Preface    xxix

1. Business and Competitive Analysis: Definition, Context, and Benefits    1

2. Performing the Analysis Process    19

3. Avoiding Analysis Pitfalls    39

4. Communicating Analysis Results    57

5. Applying the FAROUT method    77

6. Industry Analysis (The Nine Forces)    87

7. Competitive Positioning Analysis    103

8. Business Model Analysis     119

9. SERVO Analysis     139

10. Supply Chain Management (SCM) Analysis    155

11. Benchmarking Analysis    171

12. McKinsey 7S Analysis     191

13. Shadowing     205

14. Product Line Analysis    223

15. Win/Loss Analysis    241

16. Strategic Relationship Analysis     255

17. Corporate Reputation Analysis     275

18. Critical Success Factors Analysis     291

19. Country Risk Analysis    309

20. Driving Forces Analysis    329

21. Event and Timeline Analysis    343

22. Technology Forecasting     359

23. War Gaming    377

24. Indications and Warning Analysis    391

25. Historiographical Analysis    405

26. Interpretation of Statistical Analysis    417

27. Competitor Cash Flow Analysis    433

28. Analysis of Competing Hypothesis    451

29. Linchpin Analysis    463

Index    475

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Customer Reviews

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted February 22, 2013

    Great mix of books to help business analysts and consultants of

    Great mix of books to help business analysts and consultants of every stripe. If you are looking to move your analytics capability ahead, this is the best place to start! Particularly like the easy-to-use approach in the Business and Competitive Analysis book. I've been wearing the pages off of that one and view it as a treasure trove of great techniques.

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  • Anonymous

    Posted September 5, 2013

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    Posted January 20, 2013

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