- Shopping Bag ( 0 items )
Posted February 23, 2010
Author Bruce C. Brown has done the reader a great service in his book "The Complete Guide to E-mail Marketing." This practical and detailed guide to one of the Information Age's premier marketing tools helps demystify the mysteries surrounding it. Although written in a style that is easily accessible for the beginner, the book provides valuable information for anyone, even the most experienced entrepreneur, who wishes to improve his product's visibility.
One of the strengths of Brown's approach to the subject is his organization. The chapters and topics within them are grouped in such a way that the reader almost feels like he is following a step-by-step approach to a marketing campaign with enough detailed groundwork inserted along the way to keep him from stumbling. Especially useful are the case studies used to illustrate the subject matter in real-life situations. I also have to commend the author for carefully pointing out the pitfalls beginners often fall into such as spamming. Equally helpful is the reminder to conduct your business with integrity by quickly honoring requests by receivers of your campaign's e-mails to be removed from your list.
Brown has given us more than a one-time read. Instead, he has provided all of us who have an online presence with a valuable resource that we can turn to again and again.
Rating: 5 stars
Posted January 29, 2010
"The Complete Guide to E-mail Marketing" is a good introduction to getting your marketing message out if you are new to using the web and internet promotions.
The first few chapters of the book spend too much time explaining things that are pretty common. The second half of the book, though, makes up for this. Bruce C. Brown offers a variety of great tips for creating and making the best use of an e-mail marketing campaign.
The highlights of the book included information on how to create a targeted e-mail list and the technical aspects of e-mail marketing - things that are easy to overlook when starting a new marketing process.
Some of the chapters are a bit wordy, but this book would serve as a great reference to someone with a small business and little marketing experience.
Posted January 29, 2010
Bruce Brown is an experienced email marketer with a lot to teach a beginner. This guide doesn't assume that the reader has experience, though; instead, Brown takes the time to define terms and explain how the process of email marketing works-and doesn't work. He even includes case studies later in the book to show exactly what the true potential of this technique really is.
The book is easy to read, too. A clear table of contents provides an excellent starting place, but the whole book is laid out in direct language (not insider or technical language), with many bullet points, graphics and insets that make information easy to find and to read. The reader can easily find and absorb what he or she needs.
One of the most important things this e-book does is to thoroughly explore the differences between email marketing and spam. Brown has a clear grasp of the history, legislation, and effectiveness of both email marketing and spam, and is strongly committed to teaching others how to do it right-to market effectively while avoiding spam altogether. A new marketer should definitely take the time to read those sections and learn the very important differences between the two.
In fact, one of the most admirable elements of this book is the high ethical standards Brown insists upon at every step. He insists up on things like, "You are not supposed to send information that your email list will have no valuable use for," (p 42). Pages 36-37 include a bulleted list of ways in which email marketing should never be used because it would be unethical.
The information in this book is valuable, but it's the user-friendly layout and high ethical standards that earn this book 5/5 stars.
Posted January 4, 2010
Bruce C. Brown's The Complete Guide to E-Mail Marketing is a comprehensive informative guide for those who are already comfortable using e-mail marketing in their businesses. I consider it a background book for those who are familiar with the territory and who possess a good understanding of how internet marketing works. If you are running a business and are familiar with the difference between HTML and text e-mail then this book should confirm what you already know. It addresses certain issues such as spam, opting in and out, search engine optimization, targeting and segmenting the audience and most importantly legal issues associated with e-mail marketing.
The section on segmentation of e-mails was particularly interesting because it demonstrated how to target an audience. Brown says, "Targeting allows you to narrow the recipient list to those who you think will have the most interest and are most likely to respond to your e-mail (102)." The sections on the history of e-mail and the case studies also strengthened the overall work. Nonetheless, the small business owner desirous of hands on step by step help will have to go elsewhere due to the fact that templates are not provided. In fact one runs into a list of stipulations and is directed to a list of web sites in the chapter dealing with how to write an effective e-mail. This may be sufficient for some, but frustrating for the novice and uninitiated.
The introduction, case studies , helpful web sites and search engines, and history were the high points and the realization that one might have to hire a consultant and engage in more research in order to actually launch an effective e-mail campaign were the most immediate drawbacks. The frequent digressions and first person interjections were also distracting. I give it four out of five stars.
Posted December 21, 2009
This book should be the Bible for anyone seeking to market their business or products through the use of e-mail. While the average business owner doesn't have the computer savvy to go it completely alone, this book explains all the options: software programs, all-in-one providers and other e-mail marketing possibilities. The advice in the book is well-organized, simple and clear. In short, this is a good book for the beginner or those who are not satisfied with their current e-mail marketing campaign.
The entrepreneur gets more than guidance on software and e-mail solution providers though. You get specific recommendations about how to write an effective e-mail and the best ways to target your audience. The author always points to studies and other sources verifying his statements. The book even explains the best days of the week and times to send e-mails.
SPAM! The author tells you how to avoid inadvertently becoming a spammer or having your email hijacked by spammers. The laws about SPAM are explained as are the dirty secrets of the harvesting, sale and purchase of e-mail lists. That activity can be illegal and won't do much to help grow your business, Brown says. Use this book to make your e-mail marketing campaign a success!
Posted June 25, 2008
Most books that promise to be the only manual you need to succeed, do one of two things either deliver the goods or not. Brown¿s Email Marketing Guide delivers and more. While some authors make a point of burying valid information towards the back of the book, Brown makes a point of introducing the material in an orderly and logical manner. Brown has put together one of the most thorough and complete books on the vast subject of email marketing. I will definitely recommend it to my friends and business associates.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted March 3, 2008
With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and services to sell. Mr. Brown describes how to grow your business through your website. Additional topics covered include how to write an effective sales email, search engine optimization (SEO), and to effectively target your emails. The book includes a glossary of terms and numerous case studies.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 5, 2008
I liked this book. It is available for just about anyone. Whether you are an online merchant or a traditional retailer. There is something there for you. We are given an in depth history of the internet. I never knew it was first used by the military. Then there are when the first emails were sent. Totally mind boggling. Bruce gives us the low down on four major areas of online marketing: Paid search advertisements 'pay per click', Banner adverts, Classified ads, and Email marketing. Interweaved within all this are case studies that show how the best systems work. Chapter 15 is jam packed with them too. The author, Bruce Brown teaches how to write an effective email. He starts with the subject line then gets around to the best day to send it. We all know why Mondays are not a good day and most of us can figure out why Fridays are not another good day. Wait till you find out which is the best day and why. The best time for sending emails are 7am-10:30am. We also get a free treat. That is website optimization tools and some web design helps. The addresses are all in his book. As usual Bruce gives us a glossary. But because this book is such an easy read you won¿t need it. I think it is there just in case.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 26, 2007
As a loyal fan of Internet related business, I was expecting from this book too much. And once again, I was put back on the ground by the strict order of the book and its complete worldliness. Moreover, it looks rather Spartan. However, the book is by no means simple. On the contrary, compared to other web-based businesses e-mail marketing seems a more difficult area to succeed. I¿d rather say that the target audience/customers of this issue are people, who have already had their web-based business and long to start another one. And in this respect, the book is very good! Usually, businessmen think they know everything about their trade, especially if they prosper. But when they want to expand the business, they face many problems. And one of the ways to solve them is to read the book. Nicely structured, not a guide but a real encyclopedia of e-mail marketing with wonderful case studies, history retrospective and loads of useful links. Definitely, this book is written by a professional and information here is not ¿phishing¿!Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 27, 2007
This is one of the best resource books for internet business I¿ve found. Brown has created a book with a wealth of information for the small online business owner. Not only has he included tips, ideas, and resources but, he also lists the advantages, disadvantages, and features of each of the programs and resources he suggests. He doesn¿t stop at email marketing either. Brown includes helpful suggestions on many other aspects of doing business online, especially Search Engine Optimization. Another excellent feature of The Complete Guide to Email Marketing is the included case studies. There are a ton of ideas and information by other business pros included throughout the book. Everything you need for your business email campaign is in here. Information on spamming laws, creating effective email content, targeting the right audience, when to send emails, and creating email lists are just a few of the subjects presented in this book. I highly recommend this book for those just getting started as well as for those looking to boost their email campaigns effectiveness.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted December 11, 2007
When you think of unsolicited e-mails that provide information, you think spam, right? That's what I thought, until I read this book. In reality, e-mail marketing can be an extremely useful marketing technique for legitimate comapnies if it is done right, and can match people with specific interests to services or products that they will actually benefit from. In his book, Bruce C. Brown simplifies the steps to setting up an e-mail marketing campaign for a small or large company, and tells which companies will benefit the most. He admits that it is not for everyone, and explains the difference between spam and a focused, results-oriented e-mail campaign. In an increasingly technology driven world, this book is a must-read for anyone interested in marketing their business on the internet. As someone who knows little about the vast world of internet jargon, this book simplified everything for me from HTML coding to the history of the internet, starting from the 1960's. I found this book to be informative and hit the high points of e-mail marketing, and it provided a step-by-step account of how to launch a successful marketing campaign. Brown has personal experience with e-mail marketing and shares certain downfalls and successes that he ran into with his own business. He gets right down to the details like what to put in the subject line of your e-mail to attract reader's attention and ultimately more customers to your business. Some of the chapter titles include Opt-in & Opt-out, How to Create & Grow your E-Mail Lists, Target & Segment Your Audience, and The Future of E-mail Marketing. Brown devotes a whole chapter to spam, explaining the difference between this and legitimate e-mail campaigns, and he also includes case studies and an easy-to-understand glossary of technical terms. This book provided me with useful insight into the world of e-mail marketing, and I would highly recommend it to anyone interested in promoting their company or even just anyone who wants to learn more about the internet.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted October 3, 2007
The Complete Guide to Email Marketing is exactly what its title states: a complete reference guide for those looking to use email marketing. Written with the small business owner in mind, this book provides all of the tools necessary to plan, test and implement a successful email marketing campaign while avoiding spam filters and offending potential customers. The Complete Guide to Email Marketing offers a broad introduction to email marketing while remaining comprehensive. It runs through the basic components of an email campaign, shares the types of businesses email marketing will NOT work for (Very Helpful!) and prepares the reader for what is required to create and maintain an effective email address database. Of special note is the information devoted to Search Engine Optimization (SEO). SEO has become such a buzz word among web developers and site managers that it was refreshing to have the basic techniques and requirements explained in clear language. The only downside to this book is its sheer size. For the busy small business owner, forced to wear a myriad of hats on a daily basis, this book may have too much information. While the background information is a helpful and extensive resource, it may overwhelm a reader just looking for the tools to run a successful and legal email campaign. On the whole, The Complete Guide to Email Marketing is an essential resource for anyone doing business online. Though it requires a little work, a successful email campaign can be the keystone of business growth.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted September 24, 2007
Strongly written and enjoyable, The Complete Guide to E-Mail Marketing is an excellent resource for anyone hoping to kick off an e-mail marketing campaign. By clearly delimiting the boundaries between acceptable e-mail marketing and aggravating spam, the author does a service to businesses uncertain of how to best disseminate their message (not to mention to internet users worldwide tired of receiving junk mail rather than targeted marketing). Brown takes the reader through the process of creating an email marketing campaign from start to finish, with especially effective chapters on targeting and segmenting the audience and search engine optimization. As someone who had never before been involved in an e-mail marketing campaign, I found the book easy-to-understand and chock-full of useful information. After reading this book, I feel confident in my ability to launch an e-mail marketing campaign, and know that I will keep this book on my desk as a frequently used reference. The detailed explanations of the different online marketing tools available (pay-per-click, banner ads, classified ads, and e-mail marketing) provide a strong introduction to those new to the field, and set the stage for Brown¿s focus on e-mail marketing as the most effective of these tools. The conversational style and depth of knowledge Brown demonstrates set this book apart from others addressing the same topic. The pace is fast and smooth, with little needless repetition to detract from the overall message. Whether you are an experienced online marketer looking to hone your skills, or a newcomer hoping to get started on the right foot, this book will prove an invaluable resource as you develop and implement your e-mail marketing campaign.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted February 25, 2010
No text was provided for this review.
Posted June 20, 2009
No text was provided for this review.