The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions

Overview

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. That's millions upon millions of visitors every day searching for keywords that ...

See more details below
Paperback
$20.08
BN.com price
(Save 19%)$24.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (7) from $4.90   
  • New (2) from $16.22   
  • Used (5) from $4.90   
Sending request ...

More About This Book

Overview

Google AdWords, when it launched in 2002 signaled a fundamental shift in what the Internet was for so many people and businesses. What was once before a concept that could, technically be profitable, had seemingly overnight become a massive cash opportunity for millions, providing the worlds largest search databases in Google with more than 75 percent of Internet searches through their technology according to Pew Computer Research. That's millions upon millions of visitors every day searching for keywords that may describe your business. For that reason alone, learning and understanding how Google AdWords operates and how it can be optimized for maximum exposure, boosting click through rates, conversions, placement, and selection of the right keywords, can be the key to a successful online business.

This book was written for every business owner who has taken to the Internet in an attempt to market and promote their business through search and content advertising. The keys to success lie in understanding how these services truly work. In this book, you will learn about the old methods of direct marketing and why, despite their time consumption and lack of detail, they worked so well. You will then learn how Google AdWords has revolutionized the industry, changing the very definition of direct marketing. You will learn the top advertising strategies used by firms and businesses around the world and how you can write an ad that captures the most possible attention. You will learn how to research keywords, choose a niche, and then sign up for AdWords and begin posting ads. Learn what click through rates, conversion rates, ROI, and CPC are and why they are so vital to the performance of your ad campaign.

The world’s top AdWords gurus were consulted for this guide, providing their insight into the best ways to write and present information to your target demographic in a short ad. You will learn how to use every tool provided by Google and a few more not provided by them  to research and create your ads and then why things like split testing and demographic research are fundamentals every business owner must do to succeed. You will finally learn what it takes to become certified in Google AdWords and to start using your knowledge of this revolutionary advertising system to work as a top-paid consultant. Anyone with a business or a great idea who has ever wanted to reach their customers directly and easily needs to read this book and start learning today how Google AdWords can change your advertising methods forever.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 290 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Read More Show Less

Product Details

  • ISBN-13: 9781601383181
  • Publisher: Atlantic Publishing Group Inc.
  • Publication date: 4/30/2011
  • Pages: 288
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.90 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 6 Customer Reviews
  • Posted August 29, 2012

    Good Easy Reference

    The Complete Guide to Google AdWords works well as an easy reference for a Google advertising campaign. The book’s simple-to-understand format, thorough table of contents and comprehensive tutorial take you step-by-step through the AdWords process. The author, Larisa Lambert, took what could be construed as a fairly complicated topic and while sharing secrets, techniques and hot tips, brought it down to a basic level anyone can understand. This book is written in much the same format as a “Dummies” book.

    Was this review helpful? Yes  No   Report this review
  • Posted August 17, 2012

    For the past couple years, I have been investigating the possibi

    For the past couple years, I have been investigating the possibility of
    starting my own internet-based small business. Friends have told me that
    using the advertising system provided by Google is key to success for
    these types of businesses. I believe it after reading The Complete Guide
    to Google Adwords. This book gives a good introduction and in-depth look
    at using Google to advance your business. The book lays out definitions
    and talks through basic information about Adwords, which is particularly
    helpful for those of use just beginning to understand how the system
    works. More advanced techniques are discussed, such as determining
    keywords so that your online advertising can be seen by many. It’s an
    informative book, especially if you’re looking to move your business
    beyond traditional forms of advertising.

    Was this review helpful? Yes  No   Report this review
  • Posted August 14, 2012

    "The Complete guide to Google Adwords" by Larissa Lamb

    "The Complete guide to Google Adwords" by Larissa Lambert defines the new method to drive more customers in to your business. Compared to print media which costs starts minimum from hundreds of dollars versus Adwords you may start from $20 dollars which is great. The author briefly and analytically explains in this book how to make more money in the online business with only following the Google Adwords' secrets and techniques. Book touches to universal concepts such as logo and "branding organization" which is a foresee to receive more Adwords results from what you have input as dollar amount into your campaign. "SEO(Search Engine Optimization), Public Relations, Thinking Through" concepts are evaluated to help the readers' to get a better idea about modern business in online world. Analyzing Adwords completes accumulated knowledge by testing models and the system's efficiency for the long run. A very useful book for who wants to make money and grow mutually with Google.

    Was this review helpful? Yes  No   Report this review
  • Posted August 11, 2012

    The Complete Guide To Google Adwords is a great tool for busines

    The Complete Guide To Google Adwords is a great tool for business owners, consultants and marketing professionals. It targets a wide audience with many different Adwords experience levels. This book covers the basics of Adwords and helps to set up a campaign and outlines methods to test and analyze it for best results. I highly recommend the book, but beginners will probably need to find other resources to supplement the lessons. I learned a few things that will help integrate Adwords into my overall business marketing strategy.

    Was this review helpful? Yes  No   Report this review
  • Posted August 7, 2012

    Recommended

    The Complete Guide to Google AdWords, Secrets, Techniques and Strategies You Can Learn to Make Millions can help any business succeed in the new digital era. The book takes the confusion out of online marketing. It explains what AdWords are and how using certain words on the Internet can attract targeted markets for a particular business. The book takes an in-depth look at how AdWords can increase revenue for small and big businesses alike. Any business-minded individual can learn how to compute their return on investment (ROI) and decide the amount of times the ad will appear (impression) or if charges will be applied when the user clicks on the advertisement itself (cost-per-click or CPC).

    Was this review helpful? Yes  No   Report this review
  • Posted June 21, 2012

    more from this reviewer

    Whether you are a small or lager business owner, a writer, or ev

    Whether you are a small or lager business owner, a writer, or even a blogger, Google Adwords is an easy and smart way to take your business into a whole new direction. I have seen the Adwords information on blogger, but I never actually knew what exactly it was about until I read The Complete Guide to Adwords that I received courtesy of Atlantic Publishing.

    Author Larisa Lambert consults on advertising, marketing, publishing, and other business endeavors, and has helped businesses grow by using Google Adwords. For any successful business, getting the word out about your company takes time and with the world-wide-net, you can successfully market your business.

    You can create an ad with Adwords and display it on the Google network, therefore bring new visitors and potential customers to your site. The author briefly catches you up with the history of Google Adwords. In chapter two, you’ll learn about ad campaigns, your target audiences, cost-per-click, keywords, and landing pages. Set goals for your business and setup a creative marketing campaign using such techniques as branding and text ads.

    Being a blogger, I have always been curious about Adwords and when I saw this book was up for review I had to signup for it. It is written in simple terms for any non-technical person to understand. I recommend the book for anyone who has a business or a blog.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 6 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)