The Complete Guide to Nonprofit Management / Edition 2by Smith, Bucklin & Associates, Inc.
As nonprofit organizations face tough times, efficient and effective business management is essential for their survival. Now in a significantly revised and expanded Second Edition, this popular how-to book identifies and addresses the key areas of business for nonprofit organizations, from public relations and strategic planning to office management and the… See more details below
As nonprofit organizations face tough times, efficient and effective business management is essential for their survival. Now in a significantly revised and expanded Second Edition, this popular how-to book identifies and addresses the key areas of business for nonprofit organizations, from public relations and strategic planning to office management and the effective use of information technology.
In addition to practical, step-by-step guidance on such integral issues as board/staff relations, strategic communications, financial controls, and the all-important use of the Internet in communications and marketing, this updated edition features a refocused strategic planning chapter that presents an ongoing, organic form of planning and critical topics such as:
- Strategic planning retreats
- The board of directors’ role in daily operations
- Developing new sources of revenue
- Planning a publicity campaign and coordinating special conventions
- Basic office management and information services
- International marketing and membership promotion
Written by a team of experts from a management and consulting firm that uniquely focuses on nonprofit organizations, this invaluable book contains a wealth of hands-on advice and real-world examples that executives and managers of nonprofit organizations, volunteers, consultants, fund-raising professionals, boards of directors, and trustees can apply directly and immediately to their own organizations.
Table of Contents
BUILDING THE FOUNDATION.
Establishing the Organization's Direction.
Working Together: Maximizing Board and Staff Effectiveness.
Creating a Marketing Orientation in the NonprofitOrganization.
PURSUING THE MISSION.
Sustainable Growth: Developing Profitable Activities for theProfessional and Trade Association.
Raising Money to Serve Your Cause.
Providing Needed Educational Programs.
Making Your Meetings WorkFor You and Your Members.
Using Public Relations Tools to Reach a Broader Audience.
Getting Political Support for Your Cause.
Looking Beyond National Borders.
MANAGING THE ORGANIZATION.
The New Information Technology: Powerful Tools for NonprofitManagement, Marketing, and Communications.
Your People and Their Environment.
Knowing Important Legal Requirements.
Selecting and Using Consultants.
and post it to your social network
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