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As nonprofit organizations face tough times, efficient andeffective business management is essential for their survival. Nowin a significantly revised and expanded Second Edition, thispopular how-to book identifies and addresses the key areas ofbusiness for nonprofit organizations, from public relations andstrategic planning to office management and the effective use ofinformation technology.
In addition to practical, step-by-step guidance on such integralissues as board/staff relations, strategic communications,financial controls, and the all-important use of the Internet incommunications and marketing, this updated edition features arefocused strategic planning chapter that presents an ongoing,organic form of planning and critical topics such as:
Written by a team of experts from a management and consultingfirm that uniquely focuses on nonprofit organizations, thisinvaluable book contains a wealth of hands-on advice and real-worldexamples that executives and managers of nonprofit organizations,volunteers, consultants, fund-raising professionals, boards ofdirectors, and trustees can apply directly and immediately to theirown organizations.
BUILDING THE FOUNDATION.
Establishing the Organization's Direction.
Working Together: Maximizing Board and Staff Effectiveness.
Creating a Marketing Orientation in the NonprofitOrganization.
PURSUING THE MISSION.
Sustainable Growth: Developing Profitable Activities for theProfessional and Trade Association.
Raising Money to Serve Your Cause.
Providing Needed Educational Programs.
Making Your Meetings Work—For You and Your Members.
Using Public Relations Tools to Reach a Broader Audience.
Getting Political Support for Your Cause.
Looking Beyond National Borders.
MANAGING THE ORGANIZATION.
The New Information Technology: Powerful Tools for NonprofitManagement, Marketing, and Communications.
Your People and Their Environment.
Knowing Important Legal Requirements.
Selecting and Using Consultants.