The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour / Edition 1

by Ernst & Young LLP, Dwight W. Catherwood, Richard L. Van Kirk

Overview

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

Product Details

ISBN-13:	9780471549086
Publisher:	Wiley
Publication date:	08/04/1992
Pages:	336
Product dimensions:	6.36(w) x 9.41(h) x 1.10(d)

About the Author

Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the "Big Four" accounting firms.

Table of Contents

Is Your Market Right for You?.

How to Cut Risks.

The Ins and Outs of Bidding.

How Communities and Promoters Are Selected.

Sponsors—How to Get Them/What to Give Them.

Matching Sponsors to Events.

Generating Revenue.

How to Market and Promote Events.

The Role of Advertising.

Staging the Event.

Editorial Reviews

Subtitled, Business insights, financial advice, and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards, and the PGA tour--which about sums up the contents. Necessary reading for planners who would not mind having events run smoothly and in the black as well. Includes many useful appendices. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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