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Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Here are business insights, financial advice and successful strategies from Ernst & Young, consultants to the Olympics, the Emmy Awards and the PGA Tour. The book presents a compilation of interviews and information from the most successful promoters of special events.
Is Your Market Right for You?.
How to Cut Risks.
The Ins and Outs of Bidding.
How Communities and Promoters Are Selected.
Sponsors—How to Get Them/What to Give Them.
Matching Sponsors to Events.
How to Market and Promote Events.
The Role of Advertising.
Staging the Event.