The Complete Idiot's Guide to Facebook, 3E

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The Complete Idiot's Guide to Facebook, 3E

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Product Details

  • ISBN-13: 9781615642168
  • Publisher: DK
  • Publication date: 10/2/2012
  • Series: Complete Idiot's Guide Series
  • Edition number: 3
  • Pages: 304
  • Sales rank: 1,423,805
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Mikal E. Belicove is an Entrepreneur magazine columnist and blogger who specializes in social media, website usability, content development, and messaging/positioning for individuals and businesses. His Internet-related books include 2009 Internet Directory: Web 2.0 Edition and Que’s Internet Yellow Pages 2007 Edition. When he’s not working, Mikal can be found musing about the world on Facebook and on his blog.

Joe Kraynak has taught hundreds of thousands of novice computer users how to master their computers and their software. His long list of computer books includes The Complete Idiot’s Guide® to Computer Basics, Fifth Edition, Using and Upgrading PCs, Master Visually: Optimizing PC Performance, and Google: Top 100 Simplified Tricks. He maintains both a computer basics blog and his own personal/professional blog.

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Table of Contents

Part 1 Mastering Facebook Basics 1

1 Meeting Facebook Face to Face 3

What Is Facebook, Anyway? 3

Putting Your Face on Facebook 5

Finding Friends and Entering Your Info 6

Finding Friends Using Your Email Address Book 7

Entering School and Workplace Information 8

Uploading a Digital Photo of Yourself 8

Completing the Sign-Up Process 10

Logging In and Logging Out 10

In Your Face with the Interface 11

Scooting Up to the Top Menu 12

Catching Up on Your News Feed 14

Checking Out the Publisher 14

Exploring the Left Menu 14

Exploring the Column on the Right 15

Checking Out the Ticker-If You Have One 15

Adjusting Your Account Settings 15

Following Facebook Rules and Etiquette 18

Rules and Regulations 18

Etiquette 19

Help! Navigating Facebook's Help System 20

Quitting Facebook 22

Deactivating Your Account 22

Deleting Your Account 23

2 Protecting Your Privacy 25

Setting Your Privacy Preferences 25

How You Connect 27

Timeline and Tagging 27

Ads, Apps, and Websites 28

Blocking People, Invitations, and Apps 31

Defending Yourself from Hackers and Phishers 33

Keeping Hackers from Hijacking Your Account 33

Dodging Phishing Schemes 35

Preventing and Stopping Spam 36

Reporting Scams and Schemes to Facebook 36

3 Navigating the Facebook Timeline 39

What?! No Timeline?! 40

Navigating Your Timeline 40

Enhancing and Embellishing Your Timeline 42

Add or Modify a Cover Image 42

Edit Your Profile Picture 43

Edit Your Personal Information 43

Post a Current or Past Event to Your Facebook Timeline 44

Post Your Status, a Photo, or a Place to Your Facebook Timeline 45

Share Interests on Your Timeline 46

Edit Your Activity Log 47

Mark Places You've Been on Your Map 48

Create a Thumbnail for an App 49

Navigating Someone Else's Timeline 50

Subscribing to and Unsubscribing from Timelines 52

4 Finding and Friending People You Know 55

Knowing What It Means to Be a Friend 56

Sharing Timelines and News Feeds 56

Sharing Photo Albums 56

Sharing Information 57

Digging Up People You Know 57

Searching for an Individual by Name or Email 58

Browsing for Friends 59

Searching for People in Your Email Address Book 60

Befriending and Unfriending 63

Sending a Friend Request 63

Responding to a Friend Request 64

Dumping a Friend 65

Seeing Who Your Friends Are 66

Creating and Managing Friend Lists 67

Creating a Friend List 68

Managing a Friend List 69

Putting a Friend List to Good Use 70

Deleting a Friend List 71

Expanding Your Reach with Networks 72

Introducing Your Friends 73

5 News Feeds, Timelines, and Tickers 75

Homing In on Your News Feed 76

Filtering Content 76

Hiding a Friend's Updates 77

Checking Out the Timeline or Wall 79

Bumping Into a Friend's Timeline 80

Posting to Your Timeline or News Feed 81

Asking a Question 83

Attaching a Photo or Video 84

Inserting a Link 85

Responding to a Friend's Post 86

Posting a Comment 86

Liking and Sharing a Post 87

Posting to a Friend's Timeline 87

Connecting One-on-One via a Friendship Page 88

Wishing a Friend a Happy Birthday 89

Poking a Friend 89

Liking and Sharing Stuff 90

Sharing More Substantial Content via Notes 92

Posting a Note 92

Discovering More About Notes 95

Interacting in Real Time with the Ticker 96

6 Communicating via Messages and Chat 99

Activating Email, Texting, Chat, and Video Calling 99

Accessing Messages 101

Reading and Replying to New Messages 101

Forwarding a Message 102

Searching for Messages 103

Flagging Messages as Unread 104

Archiving or Deleting a Message 104

Reporting Spam 105

Outgoing! Sending Messages 105

Sending a New Message to a Facebook Member 105

Sending a Message to an Address Outside Facebook 707

Mass Mailing to Multiple Recipients 107

Chatting on Facebook 108

Adding Someone to the Conversation 109

Leaving the Conversation 110

Viewing Your Entire Conversation 110

Viewing and Clearing Your Chat History 110

Going Online and Offline 111

Playing Chat Sounds 112

Calling a Friend: Voice and Video Chat 112

Part 2 Getting More Involved with Facebook 117

7 Uploading and Sharing Photos 119

Looking at Photos 119

Preparing Photos for Uploading 121

Editing Your Photos: Quality Counts 121

Organizing Photos into Folders 122

Uploading Photos 122

Uploading Photos to a New Album 123

Uploading Photos to an Existing Album 125

Editing Your Photos and Albums 125

Working on Individual Photos 127

Tagging Photos 128

Managing Your Photos with Third-Party Applications 130

Linking to Picasa 131

Linking to Flickr 132

8 Uploading and Sharing Video Footage 135

Viewing Other People's Video Clips 135

Watching a Video Clip 136

Commenting on a Video 137

Tagging a Video 137

Watching Videos in Winch You've Been Tagged 138

Recording and Uploading Video Footage 139

Taking Note of Facebook's Video Guidelines 140

Accessing the Video Page 140

Uploading a Video Clip from Your Computer 141

Recording Video Using Your Webcam 142

Editing Video Information 144

Embedding a Video 146

Sending a Video Message via Email 147

9 Gathering and Sharing in Groups 149

Understanding Groups: Open, Closed, and Secret 149

Exploring Existing Groups 150

Searching for a Group 150

Finding Groups Through Your Friends 151

Checking Out a Group 152

Getting Involved in a Group 153

Joining a Group 153

Leaving a Group 153

Conversing in Groups 153

Creating Your Own Group 155

Creating a Group Email Address 156

Adding Friends to the Group 157

Removing Group Members 158

Making Someone Else an Administrator 158

Sharing Photos Within the Group 159

Creating an Event 159

Chatting with the Group 160

Collaborating on a Group Document 161

10 Finding and Scheduling Events 163

Accessing and Navigating the Events App 164

Searching and Browsing Events 165

Responding to an Event Invitation 166

Announcing Your Own Special Event 168

Creating an Event 168

Keeping Your Guests in the Loop 171

11 Monitoring Usage: For Parents and Teachers 173

Recognizing Facebook's Minimum Age Requirement 174

Providing Parental Supervision 174

Providing Supervision as a Teacher or Caregiver 177

Interpreting Teenspeak: Social Networking Acronyms 178

Part 3 Harnessing the Power of Facebook Apps 181

12 Exploring Facebook Apps 183

Grasping the Basics of Facebook Apps 184

Digging Up More Apps 184

Authorizing Apps 186

Visiting a Game's or App's Fan Page 187

Responding to an App Invitation or Request 188

Editing and Removing Apps 189

13 Playing Games with Friends and Strangers 193

Oh, the Games People Play! 193

Finding Games on Facebook 196

Let's Play Already! 197

Launching a Game 198

Encouraging Your Friends to Play 198

Making New Friends Through Games 199

Responding to a Friend's Request to Play 200

14 Facebooking with Your Mobile Phone or Device 201

Accessing Facebook with a Smartphone App 202

Setting Up Facebook Mobile 202

Texting to Facebook 204

Posting Status Updates 204

Texting Facebook Commands 204

Taking Facebook Mobile Web on the Road 206

Uploading Photos and Videos from Your Phone 207

Checking In on Facebook 208

Taking Advantage of Offers 210

Part 4 Utilizing Facebook for Businesses and Organizations 213

15 Promoting Your Business or Organization 215

The Business Case for Facebook 215

Tapping the Power of Facebook's Promotional Features 217

Launching a Facebook Page 277

Posting Ads on Facebook 218

Going Viral with Facebook for Websites 218

Tapping the Power of Check-In Deals and Offers 219

Establishing a Following with Groups 220

Engaging Members with Facebook Applications (Apps) 220

Do's and Don'ts of Doing Business on Facebook 221

16 Launching and Managing a Facebook Page 225

Crafting and Customizing Your Page 226

Laying the Groundwork 226

Creating Your Page 228

Touring the Admin Panel 230

Getting Back to Your Page 232

Editing Your Page 232

Rearranging Apps and Views 235

Adding Compelling Content to Your Page 236

Rewarding Customers with Check-In Deals 238

Offering an Offer 239

Expanding Content with Other Facebook Apps 240

Accessorizing Your Page with Third-Party Apps 241

Building and Maintaining Your Fan Base 241

Tracking Page Effectiveness with Page Insights 243

17 Cross-Promoting Facebook 245

If You Build It, Will They Come? 246

Cross-Promoting the Simple Way 246

Using Social Plugins on Your Website 247

Sharing News Socially and Automatically 250

18 Mastering the Soft Sell with Social Ads 253

Weighing the Pros and Cons of Facebook Ads 254

Potential Benefits 254

Potential Drawbacks 255

Laying the Groundwork 256

Brushing Up on Facebook Ads Rules and Regulations 256

Setting a Measurable Goal 257

Targeting a Demographic and Locale 258

Listing a Few Keywords 258

Settling on a Call to Action 259

Composing an Effective Message 259

Finding Just the Right Picture 260

Launching Your Advertising Campaign 260

Creating Your Ad 260

Entering Campaign, Pricing, and Scheduling Preferences 263

Reviewing and Approving Your Ad 264

Monitoring and Fine-Tuning Your Campaign 265

Glossary 267

Index 273

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