The Complete Idiot's Guide to Investing in Internet Stocks


This book is an excellent resource if you have little or no investment or technological background, but want to learn how to make money in Internet and Internet-related stocks. It explains the whole ".com" phenomenon and will teach you how to watch traditional blue-chip companies for optimum investment opportunities.

Read More Show Less
... See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (10) from $1.99   
  • New (2) from $58.77   
  • Used (8) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by
Sending request ...


This book is an excellent resource if you have little or no investment or technological background, but want to learn how to make money in Internet and Internet-related stocks. It explains the whole ".com" phenomenon and will teach you how to watch traditional blue-chip companies for optimum investment opportunities.

Read More Show Less

Product Details

  • ISBN-13: 9780028639413
  • Publisher: Alpha Books
  • Publication date: 8/11/2000
  • Series: Complete Idiot's Guide Series
  • Pages: 352
  • Product dimensions: 7.30 (w) x 9.02 (h) x 0.89 (d)

Meet the Author

Ken Little is an author, an editor, and investment and economic specialist who edits the "Guide to Investing for Beginners" for He is a former president of the San Antonio Economic Development Foundation and helped charter and run the investment division of USAA Federal Savings Bank. He was also business editor of the San Antonio Business Journal. He is the author of the new title, Macmillan Teach Yourself Investing in 24 Hours.

Read More Show Less

Table of Contents


1. Why Internet Stocks Are Different.
What They Are.
Pure Internet Companies. Hybrid Internet Companies.
What They Are Not. What It Means to You. So What's the Big Deal? What Makes Them Hot? Will They Stay Hot?

2. Are Internet Stocks for You?
Let's Talk Real World. Internet Stock Myths.
For High Rollers Only. I Will Lose My Shirt. I Will Get Rich. IPOs Are Pure Gold.
Finding Them a Home.
Time Is on Your Side. Investing or Speculating? Diversify or Die (Figuratively, Of Course).
How Much Risk Is There? The "Gee Whiz" Risk Factor.

3. The Internet.
It's Magic. How Does It Do That? All the Pieces.
The Interface. The Connection. The Backbone. Software and Services.
It Will Grow on You.
Necessity or Luxury? Offshore Opportunities.
The Dot.Com Thing.

4. Show Me the Money.
Who Are These People?
What It Takes to Be a Venture Capitalist. Where They Find Deals. How They Work.
Why Go IPO? IPO to Go. How Much Does It Cost? Who Fixes the IPO Price? Where Does the Money Go? What Changes for a Company?


5. Time for a Risk Check.
Safety Nets. Honest Talk About Risk. Enough Gain for the Pain.
Amount Invested. Length of Time. Level of Risk.
Types of Risk.
Market Value Risk. Inflation Risk. Economic Risk. Your Personal Risk Tolerance.
The Balancing Act.
Different Types. Low-Risk Investments. Moderate Risk Investments. High-Risk Investments.
Risk Is Your Friend.

6. Doing Your Homework.
Information Is Your Best Tool. Your Tool Box The Good, the Bad, the Ugly.
The Sting. The System.
The Hook. The Line. The Sinker.
The Rumor Mill. The Rip-Off. Sorting the Tools.
General News and Information. Specific News and Information.

7. Online Resources.
Trolling for Stock.
A Quick Look. Variables. Preset Screens. Custom Screens.
Online Research. Overpriced Stocks. Founts of Facts. MSN MoneyCentral. The Tout.
The Old-Fashioned Way.

8. The Basics of Evaluating Internet Stocks.
Unconventional Conventional Wisdom. Reality Check. What You Are Buying. Dangerous Numbers. Using Numbers. The Biggies. Understanding What You Buy. What Do the Numbers Say?
Do You Yahoo!? The Growth Hurdle. Big Numbers.
One More Reality Check. Brave New World.

9. What Are They Selling?
Sales Come First. What Are They Selling? The Joy of Cooperation. Share the Wealth. Connected or Not? Sales As a Proxy for Earnings. Appearances Can Be Deceiving. Size Matters. Using a Stock Screen. How It's Done.
MSN MoneyCentral Screen. Market Guide Screen. Power Screen.


10. Five Rules You Need to Know.
Earnings Are Not Urgent. Earnings Estimates. I Can See Clearly Now. Cash Flow. Customers Are Different. Try It, You'll Like It. Stocks to Avoid. Advertising-Based Sites. Growth Is Not Optional. How Much Growth? Unsustainable Growth. Stocks to Avoid. Technology Not So Important. Pay No Attention to the Man Behind the Curtain. Stocks to Avoid. Management Is Most Important. Logical Profit Plan.

11. But They Are Broke.
A Hole in the Bucket. Sea of Red Ink. Making Money. The Herd. How Long to Wait. How to Pick 'Em. Things in Common. Being First. Key Factors. Entertainment Tonight. Internet Everywhere. Content Rules. How Will They Make Money? Who Are the Players?

12. What's a Customer Worth?
Counting Heads. Customer or Not? Why This Is Important. Computing Value. Sales Per Visitor. Combination Plate. Playing the Percentages. Conclusions. Hard Sell. Mom and Pop. Three Examples. Customer Service Rules.

13. What Price Growth?
The Great Growth Rush. Those Amazing Young Rockets. Growth High. What Can You Expect? Handling Growth. Sucking Cash. Get On the Scale. Fractured Infrastructure. Earning Your Way. Some Warning Signs. Positive Signs. Forecasting Growth.

14. Technology Is Not the Answer.
Selling the Sizzle. It Does What It Says. The Personal Touch. Selling the Steak. Change of Clothes. Compounding Mistakes. Technology Slaves. Old Problems. Technology That Is Important. Fad or Fact? A Popular Network.

15. Management Is the Key to Success.
Why Management Is So Important. Shameless Hustlers. Over 30 Need Not Apply. Finding Information. Stepping Down or Aside.


16. Jumping On the IPO Bandwagon.
Rocket's Red Glare. A Note of Caution. Why So High? A Quick Review. Rocket Fuel. IPO Myths.
Offering Price. Fingerprints. Sound Retreat.
Getting In on the Deal. Alternative Sources. How Risky Is an Early Position?

17. Jumping Off the IPO Bandwagon.
I Can See Clearly Now. Overconfidence. A Dilemma. The Future. Rethinking Our Definition.
Quality Stock. Long-Term Holding. What Do You Pay?
Exit Strategy.
Going Long. Going Short.

18. Mutual Admiration Society.
What Is an Internet Mutual Fund? A Quick Review.
Diversification. Professional Manager. Internet Index Funds. Dow Jones Composite Internet. Goldman Sachs E-Commerce Index. Internet 100. ISDEX.
Risk Upon Risk. Some of the Best. Who Should Own Internet Mutual Funds.

19. Day Trading for Fun and Profit.
The Day Trader's Dilemma. What They Really Do. Different Brokers. Commissions. The Space. Doing It at Home. Beware of Taxes. The System. Know the Fundamentals. Then the Technical Stuff.
Support. Resistance.
Different Looks. What It Takes. Playing Games. Emotions. The Rest of the Story.
Price Trading. Swing Trading.
Day Trading Internet Stocks. What Do You Recommend?

20. What Are Your Options?
Options on Internet Stocks. Options in a Nutshell. Pricing.
Strike Price. Time Factor. Volatility.
Special Cases. Buyer or Seller. Buyers. Reasons to Buy. Sellers. Naked. Options Information. Overload. Using Options on Internet Stocks. Short-Term Speculating. Long-Term Speculation. Playing the Downside. Employee Stock Options. How Good Are They? Diversify.


21. New Tricks for Old Dogs.
Mixed Marriages. Nothing But Net. Clicks and Bricks. Nothing New. E-Tailing. From Bricks to Clicks. How You Do It. A Business Model. A Partnership. Late Bloomer. Looking Beyond the Hype.

22. Mixed Marriages.
Earth Shaking. Big Deal. What AOL Gets. What Time Warner Gets. The New Company. Potential Problems. Financial Concerns. Trouble in Paradise. The Bottom Line. What Will the Competition Do? What Should Investors Do?

23. What Price Glory?
Internet Strategy. Understanding Commodities. Niche Markets. Portals. World Vision. Measuring the Impact.
Well-Defined Goals. Realistic Costs. Realistic Time Frame.
Follow the Money. What Can You Learn? Second Best. Understanding Opportunity.


24. The Big Push.
Speed Defined. Speed Builds. Speed Sells. Advertising. The Options. Cable. DSL. Satellite. Wireless Cable. The Players. Place Your Bets. Some Issues. The Standard. A Future Vision.

25. Interactive Multimedia Toilet Cleaner Commercials.
In the Beginning. The Early Years. The Here and Now. An Advertising Primer. Test, Test, Test. So What? Here to Stay. How It Is Changing. Growing Opportunity. The New Ads. A Gold Mine. Brave New World. Multimedia Mania. What Investors Need to Know.

26. The Check Is in the Network.
Internet Indispensable. Who Needs Banks? Internet Banking History. What It Looks Like.
Open an Account. Access. Good Deals? Easy Bill Payment. Bill Presentment. Loans. Investments. Cash Is a Problem. Special Services-Not. The Future. Choices. Strategy.
Security Issues. Personal Financial Services. Your Strategy.

27. Work Is Where the Internet Is.
Coming Full Circle. The End Is Near. Investors Take Note. Home Office Revolution. What Do We Need? We Need ASPs. Business-to-Business (B2B). The Missing Pieces. Networks Rule.

28. Online with Your Toaster.
Networks Rule. What's Next? Computers. Internet Devices. Home Security. Environmental Systems. Appliances. Entertainment Systems. Hello, Jetsons. "Good Morning, Dave". A Big Step. Investment Opportunities. No Utopia.


A. Investment Review.
B. Glossary of Investing and Internet Terms.
C. Web Sites.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)