The Complete Idiot's Guide to LinkedIn [NOOK Book]

Overview

Develop your business or career with the pre-eminent professional network

Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn superusers and get the most out of the website ...

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The Complete Idiot's Guide to LinkedIn

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Overview

Develop your business or career with the pre-eminent professional network

Most people who are new to LinkedIn don't intuitively recognize the potential of the site when it comes to promoting a business, finding a job/project (or being found for one), or raising money for a business venture. The Complete Idiot's Guide to LinkedIn goes beyond the usual "how to set up and account" and "create a profile" to help readers become LinkedIn superusers and get the most out of the website based on their individual goals. The book provides new users with clear and detailed guidance on:

·Filling out the various parts of the LinkedIn profile, customizing it to meet specific professional goals.

·The right and wrongs ways of doing things on LinkedIn-especially helpful to those used to Facebook.

·Finding the right people, making the right introductions, and growing and managing networks.

·Finding and communicating with LinkedIn Groups to help achieve individual business goals.

·Specific suggestions for using LinkedIn to find a job, market a business, raise capital, and increase sales.

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Product Details

  • ISBN-13: 9781101580134
  • Publisher: DK
  • Publication date: 4/3/2012
  • Series: COMPLETE IDIOT'S GUIDE Series
  • Sold by: DK
  • Format: eBook
  • Pages: 320
  • Sales rank: 559,052
  • File size: 8 MB

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 9, 2013

    The Complete Idiot¿s Guide to LinkedIn by Susan Gunelius provide

    The Complete Idiot’s Guide to LinkedIn by Susan Gunelius provides step-by-step instructions for using the full array of interactive tools provided by the professionals’ social media website, LinkedIn. Some of the topics covered include:

    - Creating a personal profile that is more than an online resume
    - Developing a dynamic company profile
    - Establishing a LinkedIn Group and attracting and engagement members
    - Connecting and interacting with others on LinkedIn
    - Formulating and executing on a LinkedIn marketing plan

    Susan’s book provides tips and tricks throughout her book to help the reader be even more effective in their use of LinkedIn.

    In today’s business world, an online presence is critically important for individuals and businesses. I believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Likewise, companies have an opportunity to attract customers and talent through their LinkedIn profiles.

    I like The Complete Idiot’s Guide to LinkedIn for its clear, easy-to-follow instructions for making effective use of LinkedIn. I find LinkedIn to be a powerful tool for professional interactions and have successfully employed Susan’s recommendations to enhance my interactions. In fact, StrategyDriven‘s Company Page was developed using Susan’s instructions and is enjoying an ever increasing number of weekly visitors.

    The Complete Idiot’s Guide to LinkedIn can accelerate a professional’s and company’s efforts to establish a quality LinkedIn presence and effectively engage with others online; making it a StrategyDriven recommended read.

    Final Thought…

    LinkedIn recently changed some of its ‘look and feel’ with respect to its Company Profile pages. I've tested these and found that while the look has changed the functionality remains largely the same and The Complete Idiot’s Guide to LinkedIn continues to be a sound reference for this LinkedIn functionality.

    All the Best,
    Nathan Ives
    StrategyDriven Principal

    2 out of 2 people found this review helpful.

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    Posted December 19, 2013

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