The Complete Idiot's Guide to LinkedIN

( 2 )

Overview

• This book helps readers become LinkedIn super-users
• Most people who use LinkedIn have a professional reason for doing so, driving the need for the goal-driven content this book provides

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The Complete Idiot's Guide to LinkedIn

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Overview

• This book helps readers become LinkedIn super-users
• Most people who use LinkedIn have a professional reason for doing so, driving the need for the goal-driven content this book provides

Read More Show Less

Product Details

  • ISBN-13: 9781615641604
  • Publisher: Alpha Books
  • Publication date: 3/4/2012
  • Series: Complete Idiot's Guide Series
  • Pages: 320
  • Sales rank: 254,082
  • Product dimensions: 6.04 (w) x 8.82 (h) x 0.64 (d)

Table of Contents

Part 1 Carving Out Your Space on LinkedIn 1

1 Why LinkedIn? 3

What Do You Want from LinkedIn? 4

Who Is Using LinkedIn? 4

LinkedIn Opportunities 5

The Parts of LinkedIn 8

Profile 9

Company Page 9

Groups 10

Answers 10

Applications 10

Jobs 11

Ads 11

Premium Features and Tools 11

Defining Your LinkedIn Goals 11

Long-Term Goals 12

Short-Term Goals 12

2 Build Your LinkedIn Plan 15

Develop Your Strategy 16

B2B or B2C 17

Networking Strategy 18

Content Strategy 19

Marketing Strategy 21

Define Your Target Audience 22

Find the Influencers 25

The Do's and Dont's of LinkedIn 26

Understanding LinkedIn Rules and Terms of Service 29

3 Creating Your Profile 31

Focus and Lead with Your Strengths 32

Make It Public 32

The Completeness Bar 34

Developing a Powerful Profile, Section by Section 36

Write a Captivating, Keyword-Rich Headline 37

Basic Information 38

Photo 39

Summary 39

Experience 41

Education 42

Recommendations 43

Additional Information 44

Other LinkedIn Profile Sections 45

Configuring Profile and Account Settings 47

Profile 48

Email Preferences 51

Groups, Companies & Applications 54

Account 56

4 Developing a Company Page 61

Features and Uses for Company Pages 62

How to Create a Company Page 64

Overview 65

Careers 69

Products and Services 71

Analytics 74

Make It Easy to Find Your Company Page 76

Search and Discovery 76

Recommendations 79

Ads 80

5 Making Connections and Increasing Your Visibility 81

Degrees of Separation 81

Import Contacts 83

Searching for People 87

Finding Colleagues, Classmates, and People You May Know 87

Advanced People Search 88

Find People 91

Reference Search and Saved Searches 93

Title Directory 95

Group Members 95

Connecting with Other LinkedIn Members 96

Send and Receive Invitations 96

Request an Introduction 100

Send an InMail 101

Staying on User's Radar Screens 102

Publishing Content and Participating in Conversations 105

Using Private Messages to Deepen Relationships 108

Part 2 Building Your Reputations and Community 109

6 Useful Tools and Apps 111

Twitter Tool 111

Enhance Your Profile with Apps 113

Blog Link 113

Box.net Files 114

E-Bookshelf 115

GitHub 115

Google Presentation 116

Huddle Workspaces 116

Lawyer Ratings 117

Projects and Teamspaces 118

Reading List by Amazon 118

Slide Share Presentations 118

Tweets 119

WordPress 120

7 Working with Leverage Groups 121

Searching for Groups 121

Group Search Feature 122

Groups Directory 123

Groups You May Like 124

Other Profiles 124

Join Groups and Subgroups 125

Start a Group 129

Participate 133

Follow Group Members 135

Join Discussions 135

8 Giving and Receiving Recommendations 137

What Are Recommendations? 138

How Recommendations Can Help You 139

Requesting Recommendations 141

Writing Recommendations 143

Displaying Recommendations on Your Profile 147

9 Using LinkedIn Answers 149

Asking Questions 149

Searching for Questions to Answer 155

How to Answer Questions 157

Earning Expertise 159

Subscribing to Q&A Category Feeds 160

Part 3 Marketing Yourself Through LinkedIn 163

10 Marketing Tools, Features, and Apps 165

Service Provider Directory 165

Events 167

Portfolio Display 171

My Travel 172

Plugins 173

11 LinkedIn Ads 177

Types of LinkedIn Ads 177

Creating an Ad on LinkedIn 180

Targeting Your Audience 182

Budgeting, Bidding, and Payment 185

LinkedIn Ads Guidelines 187

LinkedIn Advertising Best Practices 188

Tracking Results 189

12 Integrating Your Marketing Efforts 191

Using Toolbars and Widgets 191

Browser Toolbar 192

Outlook Social Connector 193

Lotus Notes Widget 194

Email Signature Tool 195

Mac Search Widget 197

Google Toolbar Assistant 198

Offline Marketing Integration 198

Online Marketing Integration 199

Social Sharing Buttons and Links 199

Social Media Icons 201

Cross-Promotion Opportunities 202

Search Engine Optimization 202

The Importance of Keywords 203

The Power of Link Building 203

Prioritizing and Executing Activities 204

Jump-Starting Your LinkedIn Efforts 205

Sample Activity Checklists 206

Going Mobile 208

13 LinkedIn as a Market Research Tool 211

Follow Company Pages 211

View Company Page Statistics 218

LinkedIn Today 220

LinkedIn Signal 225

Polls App 226

Legal Updates App 230

Real Estate Pro App 231

Part 4 Using LinkedIn for Job Searching and Hiring 233

14 Finding Your Next Job on LinkedIn 235

Job Search 235

Job Directory 239

JobsInsider 239

Company, Employee, and Group Research 240

Job Seeker Premium 242

Applying for a Job 242

15 Looking for New Talent on LinkedIn 245

Post a Job 245

Completing the Form to Post a Job 246

Receiving Applications and Finding More Applicants 250

Closing, Expiring, and Renewing Job Postings 252

Talent Finder Accounts 253

Corporate Recruiting Solutions 254

Skills 257

Part 5 Analyzing and Retooling Your LinkedIn Strategy 259

16 Upgrading Your Account 261

Basic Account 261

Premium Business Accounts 263

Premium Job Seeker Accounts 265

Premium Accounts for Employers and Recruiters 267

Upgrading, Downgrading, and Canceling a Premium Account 269

17 Gathering Matrics 273

What to Track 274

Profile and Network Statistics 275

Profile Stats 276

Profile Stats Pro 277

Network Statistics 278

Company Page Analytics 280

LinkedIn Advertising Results 281

External Performance and Reputation Management Tools 283

Appendixes

A Glossary 287

B Resources 293

Index 295

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Customer Reviews

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Sort by: Showing all of 2 Customer Reviews
  • Posted April 9, 2013

    The Complete Idiot¿s Guide to LinkedIn by Susan Gunelius provide

    The Complete Idiot’s Guide to LinkedIn by Susan Gunelius provides step-by-step instructions for using the full array of interactive tools provided by the professionals’ social media website, LinkedIn. Some of the topics covered include:

    - Creating a personal profile that is more than an online resume
    - Developing a dynamic company profile
    - Establishing a LinkedIn Group and attracting and engagement members
    - Connecting and interacting with others on LinkedIn
    - Formulating and executing on a LinkedIn marketing plan

    Susan’s book provides tips and tricks throughout her book to help the reader be even more effective in their use of LinkedIn.

    In today’s business world, an online presence is critically important for individuals and businesses. I believe all professionals should have a complete, up-to-date LinkedIn profile as a part of their outward personal brand. Likewise, companies have an opportunity to attract customers and talent through their LinkedIn profiles.

    I like The Complete Idiot’s Guide to LinkedIn for its clear, easy-to-follow instructions for making effective use of LinkedIn. I find LinkedIn to be a powerful tool for professional interactions and have successfully employed Susan’s recommendations to enhance my interactions. In fact, StrategyDriven‘s Company Page was developed using Susan’s instructions and is enjoying an ever increasing number of weekly visitors.

    The Complete Idiot’s Guide to LinkedIn can accelerate a professional’s and company’s efforts to establish a quality LinkedIn presence and effectively engage with others online; making it a StrategyDriven recommended read.

    Final Thought…

    LinkedIn recently changed some of its ‘look and feel’ with respect to its Company Profile pages. I've tested these and found that while the look has changed the functionality remains largely the same and The Complete Idiot’s Guide to LinkedIn continues to be a sound reference for this LinkedIn functionality.

    All the Best,
    Nathan Ives
    StrategyDriven Principal

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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    Posted December 19, 2013

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