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The Complete Idiot's Guide to Marketing, 2nd edition
     

The Complete Idiot's Guide to Marketing, 2nd edition

by Sarah White
 

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small

Overview

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.

Product Details

ISBN-13:
9781440696114
Publisher:
DK
Publication date:
11/04/2003
Series:
COMPLETE IDIOT'S GUIDE Series
Sold by:
DK
Format:
NOOK Book
Pages:
464
File size:
3 MB
Age Range:
18 Years

Meet the Author

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and as a consultant for Adams Advertising Streetwise Advisor.

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