The Complete Idiot's Guide to Marketing

The Complete Idiot's Guide to Marketing

by Sarah White
     
 

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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

- Guerilla marketing
- Marketing to Boomers and Latinos
- Online marketing
- Targeted-but-affordable direct mail
- Sample marketing plans for several types of small businesses (as well as a couple

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Overview

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

- Guerilla marketing
- Marketing to Boomers and Latinos
- Online marketing
- Targeted-but-affordable direct mail
- Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
- Practical, do-it-yourself distribution strategies
- Analysis of business segments and trends, and much more.

Product Details

ISBN-13:
9781592571352
Publisher:
Alpha Books
Publication date:
11/04/2003
Series:
Complete Idiot's Guide Series
Edition description:
2ND
Pages:
464
Product dimensions:
7.34(w) x 9.04(h) x 1.06(d)
Age Range:
18 Years

Meet the Author

Sarah White is a marketing and advertising consultant. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

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