The Complete Idiot's Guide to Search Engine Optimization

Overview

Rev up the search engines.

The Complete Idiot's Guide(r) to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan.

*More than 90% of all online users employ search engines to find what they are ...

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Overview

Rev up the search engines.

The Complete Idiot's Guide(r) to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan.

*More than 90% of all online users employ search engines to find what they are looking for on the Internet
*A study from IMT Strategies demonstrates that a company's presence on relevant search engines is the most important medium for maintaining high brand awareness-more important than print media, radio, or TV commercials

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Product Details

  • ISBN-13: 9781592578351
  • Publisher: Alpha Books
  • Publication date: 2/3/2009
  • Series: Complete Idiot's Guide Series
  • Edition description: Original
  • Pages: 352
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.90 (d)

Meet the Author

Michael Miller worked for almost 20 years in both the retail and corporate marketing environments. His Molehill Group company has offered marketing consulting to numerous companies, large and small. Now a full-time writer, Miller has authored more than 75 non-fiction books on both business and technology topics.
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