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The Complete Idiot's Guide to Staging Your Home to Sell

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Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers—from de-cluttering and cleaning up to arranging and remodeling—that will often yield a quicker sale and higher selling price.
--Decorating tips to make a house appeal to the widest range of buyers

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It's show time!

Home staging transforms rooms from that everyday lived-in look to ready-to-be sold for top dollar. This step-by-step guide offers the tactics used by home stagers—from de-cluttering and cleaning up to arranging and remodeling—that will often yield a quicker sale and higher selling price.
--Decorating tips to make a house appeal to the widest range of buyers
--Cost-effective techniques to highlight the home's selling points, whether it's the floor plan, the high ceilings, or a newly renovated bathroom
--Suggestions on how to downplay or eliminate features that might be considered negatives— such as smaller rooms, minimal storage space, or ghastly wall colors

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Product Details

  • ISBN-13: 9781592576111
  • Publisher: Alpha Books
  • Publication date: 2/6/2007
  • Series: Complete Idiot's Guide Series
  • Pages: 304
  • Product dimensions: 7.32 (w) x 9.12 (h) x 0.75 (d)

Meet the Author

Julie Dana is a professional interior re-designer and an accredited staging professional who owns her own decorating business, The Home Stylist. She has authored several articles on thrifty decorating and home staging tips and contributed her expertise and photos of her clients' homes for The Complete Idiot's Guide to Selling Your Own Home.
Marcia Layton Turner is a best-selling, award-winning author who co-authored The Complete Idiot's Guide to Selling Your Own Home and has written articles on home decorating and design for Woman's Day, Business Week, Realtor, Black Enterprise, and many others.
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Table of Contents

In the Beginning     1
What Is Staging?     3
Why Stage?     3
Gaining a Competitive Advantage     4
Aiding Innate Buying Preferences     4
More Than Common Sense     5
How It Makes a Difference     6
Why It Makes a Difference     6
Staging Statistics     7
When Do You Stage?     8
Making the Best First Impression     8
You Had Me At Hello     9
Keys to Doing It Yourself     9
Doing Your Homework     11
Know Your Price Point     12
Get an Appraisal     12
Amenities for the Money     13
Style Impressions     14
Making Comparisons     15
Are You Above or Below Standard     16
Neighborhood Lifecycles     16
Assessing Your Home     17
Your "Before" Pictures     17
The Sniff Test     19
Styling Trends     20
Setting Budgets and Priorities     23
How Much to Spend     24
Doing the Math     25
Typical Scenarios     26
Which Rooms Are Money Makers     28
InitialSteps     33
To Declutter Is Divine     35
Do I Have To?     36
Why Oh Why?     38
Gives You More Square Footage     38
Shows Off Pretty Features While Reducing Distractions     38
Allows the Buyers to Visualize Themselves Living There     39
Hides Your Personal Issues     39
Saves Time     40
What to Declutter     40
Personal Papers     40
Mementos and Gifts     41
Repair Projects     42
Is It a Clothes Rack or Fitness Equipment?     42
Reading Material     42
Toys and Playthings     43
Redundant Furniture     43
Plants and Floral Arrangements     43
Medicines and Personal Care Items     44
Fun Paraphernalia     44
Seasonal Clothes     46
Pets and Their Belongings     46
Kitchen Confusion     47
Garages     47
Cleaning Supplies     47
Outdoor Spaces Get Cluttered, Too     47
Techniques for Decluttering     48
Set a Date and Keep It     48
Set a Goal for Bags and Boxes     48
Set a Goal for Packing for the Move     48
One at a Time     49
Reward Yourself for Your Efforts     49
Sayings to Live (and Declutter) By     50
What to Do with the Clutter     50
Clean Sweep     53
A Clean House Is Half Sold     54
Clean from the Top Down     54
Ceilings     55
Walls     56
Floors     57
Room by Room     58
Kitchens     58
Bathrooms     59
Pet Areas     60
Outside     60
Nontoxic Cleaning Alternatives     61
Remodeling Choices to Consider     63
Making Major Changes     64
What They Have That You Don't     64
Why You Need to Keep Up with the Joneses     66
Take a Good Hard Look Under the Hood     67
Inspectors Have Gadgets     67
Do-It-Yourself Inspection     68
Airborne Safety Issues     68
Smoke Detectors     69
Mold     69
Lead Paint     69
Asbestos     70
Radon     70
Other Hazards     70
Mechanical System Check      70
Keeping You Comfortable     71
Don't Fiddle with That Roof     71
Electric Avenue     72
If Water Runs Through It     72
Foundation Station     73
Inside     73
Kitchen     73
Bathrooms     77
Floors     78
Basements     79
Additions and Add-on Rooms     79
Calling in the Pros     79
Architect     80
Bricklayers or Stone Masons     80
Carpenters     80
Carpet Installers     80
Concrete and Cement Workers     80
Contractor     80
Drywall Installers     81
Electrician     81
Hardwood Floor Specialists     81
HVAC Installers     81
Landscape Architect     81
Lawn and Yard Maintenance     81
Painters and Paper Hangers     82
Plumbers     82
Roofers     82
Curb Appeal     83
What Exactly Is Curb Appeal?     83
Driveways     85
Sidewalks     86
House Color     87
Trim and Accent Color      88
The Roof     89
Doors     89
All Hands On Deck     92
Pools and Water Features     92
Accessorize to Impress     93
What's Your Number?     93
Mailboxes     93
Welcome Mat     94
Adornments     94
Lighting     95
Pets     96
Landscaping     96
Room by Room     101
The Entrances and Exits     103
The First Interior Impression     103
What They See     104
Getting Through the Eye of the Needle     104
Spend Money Here     105
Make Minor Repairs     106
Declutter and Clean     106
Foyer Arrangement and Style Choices     108
If You Don't Have a Foyer...     109
Room with a View     110
Stairways and Hallways to Get You Places     111
Make It Functional and Clutter-Free     111
Stylish Additions     112
Exit, Staging, Right!     114
The Living and Family Rooms     117
Minor Repairs     118
Fireplace     118
Flooring     119
Paint      119
Declutter and Clean     120
Furniture Placement     122
Floor Space     123
Lighting     123
Staging with Style     125
Decorating Tools     126
The New Decorating Approach     128
The Dining Room     131
Reclaim the Space     131
Whipping It Into Shape     133
Repairs     133
Declutter and Clean     134
Arranging     135
Brightening     136
Stylish Eating     136
Styling a China Cabinet     137
Staging Secrets     138
If You Don't Have a Dining Room     140
The Kitchen     143
Minor Repairs     144
Tiles     144
Stove Hood     144
Countertop     145
Flooring     147
Walls     147
Lighting     148
Declutter and Clean     148
Sink     149
Refrigerator and Appliances     149
Trashcan     151
Countertops     151
Hanging Rack and Tools     152
Adding Style     152
To Be Purchased     153
To Remove     153
The Bedrooms     157
Focus on Buyer's Goals, Not Yours     157
Purpose of the Bedroom     158
The Focal Point of the Bedroom     158
Other Furniture     160
Bedroom Staging Example     160
Selling the Bedroom     161
Making Minor Repairs     162
Declutter and Clean     163
Making It Light and Spacious     165
What's the Wattage?     165
Make It Look Spacious     166
Show Storage     167
Arrange the Bedrooms     167
Make It Stylish     170
Make the Bed     171
Room Accessories     172
If You Don't Have Very Many Bedrooms     173
The Bathrooms     175
Minor Repairs     176
Walls     176
Floors     177
Counter     177
Grout and Caulking     178
Fan     178
Clean and Declutter     179
Personal Equipment     180
A Thorough Cleaning     181
Staging to Sell     181
Enlarging the Bathroom      181
The Spa Image     182
The Powder Room     186
The Closets     187
Show There Is Room to Grow     187
Match Closet and Purpose     188
Minor Repairs Worth Doing     190
Play Up All the Space     191
Declutter     191
Clean     192
Brighten     192
Staging Your Closet to Sell     193
The Kitchen Pantry     193
The Linen Closet     194
The Master Bedroom Closet     196
The Coat Closet     197
The Hall Closet     197
Creating the Illusion of Space     198
The Home Office     201
Setting Up a Home Office     202
Remember Its Purpose     202
Creative Spaces     204
Declutter and Clean     204
Computer "Decor"     204
Closet Considerations     205
Lighting Necessities     206
Furniture Arranging     206
Styling     208
The Basement, Garage, and Attic     213
The Basement     214
Unfinished Basement     214
Finished Basement     215
Declutter and Clean That Basement     215
Removing Odors from Down Below     216
Make It Bright and Spacious     216
Establishing Living Zones     211
Adding Style to Your Basement     218
The Garage or Carport     219
Declutter and Clean That Garage     219
Styling Your Garage     220
The Attic     220
The Laundry Area     222
The Finishing Touches     225
Staging the Exceptional Home     227
Vacation Homes     228
Clear Out and Clean Up     228
Props Set the Stage     229
Reeling in Renters     230
Rental Properties     231
Do Your Homework     231
Who's Your Audience?     231
Decorate for Them     232
Estate Sale     233
Getting Into the Cycle     233
The Work to Be Done     233
A Flipped House     234
Vacant     235
Cheap Furniture Outlets     235
Basic Furniture Requirements     235
Historic Home     237
It's Show Time     239
Photos Worth More Than 1,000 Words     239
Taking the "After" Photos     240
Return to the Scene of the Crime     240
Oh, the Places They'll Go     241
Taking Control     242
Secrets of Stunning Pictures     242
It's the Equipment     242
Wait for a Sunny Day     243
Open House Options     244
Four Types of Tours     245
Real Estate Professional Open House     246
Broker's Open House     246
Public Open House     246
By Appointment Tour     241
Game Time     247
The Nose Knows     247
Bring the Outside In     247
Lights On     248
Valuables     248
Furry Companions     249
Last Minute Prep Work     249
Parking     250
Your Ultimate Goal     251
Glossary     253
Staging Checklist     257
Timeline Estimator     265
Resources     269
Index     273
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