The Complete Idiot's Guide to Twitter Marketing [NOOK Book]

Overview

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide? to Twitter Marketing ...
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The Complete Idiot's Guide to Twitter Marketing

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Overview

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's GuideĀ® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
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Product Details

  • ISBN-13: 9781101585733
  • Publisher: DK Publishing, Inc.
  • Publication date: 5/1/2012
  • Series: COMPLETE IDIOT'S GUIDE Series
  • Sold by: DK
  • Format: eBook
  • Pages: 336
  • Sales rank: 940,142
  • File size: 6 MB

Meet the Author

Brett Petersel has more than 10 years of experience in social media, community management, and event promotions. He was hailed as "one of the great business minds at Mashable," and named "the king of social" at South by SouthWest (SXSW). Brett is currently Director of Business Development at The Next Web, a source for International Technology News, Business and Culture. He is a former teacher and has worked in the music industry. You'll find him on Twitter as @Brett, or you can read his blog, I Work For A Dot Com, at iworkfora.com.



Esther Schindler has been a technology journalist since 1992 at publications you've been reading for years, where she specializes in translating "geek" into English. She's been a programmer, computer consultant, corporate trainer on operating system internals, and retail store owner. Find her on Twitter as @estherschindler.

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