The Complete Independent Movie Marketing Handbook: Promote, Distribute, and Sell Your Film or Video


This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

Audience: Independent filmmakers.

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This book gives street-level instruction and real-world examples on how to promote, distribute, and sell your production.

Audience: Independent filmmakers.

Read More Show Less

Product Details

  • ISBN-13: 9780941188760
  • Publisher: Wiese, Michael Productions
  • Publication date: 5/1/2003
  • Pages: 361
  • Product dimensions: 6.04 (w) x 9.06 (h) x 1.08 (d)

Meet the Author

Bosko has been promoting and distributing independent feature films for more than 10 years.

Chris Gore has been called "a pit bull of journalism" and the "Gen-X Leonard Maltin." He founded" Film Threat "magazine in 1985 and the popular magazine gave him access to scores of unfinished, underground, and cult films. He lives in Los Angeles

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Table of Contents

1 Promoting Independent Films and Videos 1
2 What Do You Have? 9
3 Who Wants Your Product? 19
4 What Are Your Hooks? 41
5 What Is Your Goal? 51
6 A Meditation on Limitations 59
7 How Do You Do It? - Part One: Finding Your Audience, Distribution, and Sales Through a Distributor 65
8 Distributor Functions 77
9 How Do You Land One? 83
10 Who and What Helps in the Process? 97
11 Soliciting Distributors 103
12 Presentation Package 111
13 Order of Contact 131
14 The Beginnings of a Deal 143
15 Understanding Realities 147
16 What to Do? 151
17 How Do You Do It? - Part Two: Self-Distribution 153
18 Utilizing the Media 181
19 Locating, Qualifying, and Contacting Appropriate Buyers 215
20 Adapting Your Presentation Package 223
21 Exploiting Other Promotional Options 241
22 Pricing 263
23 The Mailing 269
24 Callbacks and Making the Sale 273
25 Contracts 279
26 Getting Down to Business - Follow-Up and Fulfillment 295
27 Using the Internet - A Special Case 311
Conclusion 339
Appendix 341
About the Author 363
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 21, 2003

    A Godsend!

    This book tells it all! Thanks to the author for spilling the beans on how to find a distributor, or better, do-it-yourself. Writing a press release, creating packaging, sales letters and websites and every imaginable technique of selling, promoting and distributing independent films is covered!

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  • Anonymous

    Posted January 30, 2003

    Indie Filmmaker's New Bible

    Just as the independent filmmaking scene is exploding, a book comes along designed to teach these producers what to do with their finished product. The whole point of making a movie is to get it seen and sold, and Bosko's book does just that. It's concise and gives street-level instruction that can be immediately put to use. Treats movies as "products" and assists readers in finding those important decision-makers in distribution, cable and foreign sales companies. It's amazing how many markets for a feature film truly exist - yet this book teaches the indie filmmaker how to exploit each one! My only complaint is that I wish the book would have come with a CD-ROM of lists, but those provided in the text were a great starting point to selling my movie. All-in-all, a great help for indie producers looking to get notice or recoup their investments.

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