The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition

The Complete Sun Tzu for Business Success: Use the Classic Rules of The Art of War to Win the Battle for Customers and Conquer the Competition

by Gerald A. Michaelson, Steven Michaelson
     
 

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Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage.

More than twenty-five centuries ago, the brilliant Chinese military

Overview

Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage.

More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene.

With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life.

Use this book to map a battle plan for victory!

Product Details

ISBN-13:
9781440528804
Publisher:
Adams Media
Publication date:
10/15/2011
Pages:
448
Product dimensions:
8.10(w) x 9.40(h) x 1.20(d)

Meet the Author

Gerald A. Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a management coach and delivered workshops on five continents.

Steven Michaelson is president of FreshDirect, the fast-growing New York-area online retailer. Michaelson's thirty-year career includes marketing, merchandising, sales, and other leadership roles.

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