The Conference Board Challenge to Business: Industry Leaders Speak Their Minds

The Conference Board Challenge to Business: Industry Leaders Speak Their Minds

by Peter Krass
     
 

"Many businesspeople look at learning as a ‘soft’ shill, or ‘goody-goody’ stuff that you might do if you really had the time and money, but that is shortsighted. Learning is an immensely important lousiness decision, and the results are superior."— Richard Branson Founder, Virgin Atlantic What strategies allowed Richard

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Overview

"Many businesspeople look at learning as a ‘soft’ shill, or ‘goody-goody’ stuff that you might do if you really had the time and money, but that is shortsighted. Learning is an immensely important lousiness decision, and the results are superior."— Richard Branson Founder, Virgin Atlantic What strategies allowed Richard Branson to start a transatlantic airline during the 1990s recession, competing against the likes of British Airways—and succeed? How—and toward what end—does Warren Bennis distinguish between leaders and managers in the twenty-first century? Why did Rebecca Mark recently launch a major branding campaign, aimed at transforming Enron from a wholesaler to a retailer? The Conference Board Challenge to Business relates these fascinating stories, along with the words and wisdom of thirty-three other champions of business. The result is a lively, fast-moving anthology that will engage your interest, challenge your most basic business assumptions, and introduce you to the management and marketing innovations that are fundamentally transforming the structure of today’s global business environment. The Conference Board Challenge to Business addresses and analyzes every major area in industry and commerce. Marketing and brand building … conquering technology … quality and profits … strategic growth … each of these topics and more are addressed by leaders from a variety of perspectives, giving you a diverse set of opinions on why they are important, how they can be tackled, and what the optimal outcome should be. To complete the picture, editor Peter Krass introduces each selection, providing interesting and relevant background and profile information on each contributor. More than at any time in history, today’s successful, effective executive must be knowledgeable and conversant in a broad range of areas. Drawing on the minds that are leading business into an exciting, enriching, and challenging new century, The Conference Board Challenge to Business brings the world’s brightest business intellects and innovators to the table, and provides a comprehensive foundation of fact and philosophy that is second to none. "We’ve found that you have to be careful not to confuse style with substance. An autocrat can walk around in shorts and still be an autocrat." —Lawrence A. Bossidy Chairman, Allied Signal The Conference Board has, over the past eighty years, established itself as the world’s leading business membership and research organization. With a global network consisting of more than 3,000 companies in sixty-seven nations, it is today’s top executive forum for exchanging salient ideas on a wide spectrum of important business issues.

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Editorial Reviews

Booknews
Short essays, interviews and speeches from 36 contemporary business leaders (mostly American, plus some British and Canadians) provide insights into management and marketing innovations that are changing the shape of today's global business world. Topics include leadership dynamics; management principles; marketing and brand-building; developing social responsibility as a pathway to corporate success; achieving both quality and profit; and reducing corporate bureaucracy. This accessible anthology presents information from a wide range of business philosophies and management styles. Editor Krass is a freelance business writer. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780471384717
Publisher:
Wiley
Publication date:
09/11/2000
Pages:
320
Product dimensions:
6.30(w) x 9.33(h) x 1.04(d)

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