The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic
From a Black philosopher and the author of The Politics of Black Joy, an epic retelling of American history from slavery to Jim Crow from the perspective of the Black women who used magic and spirituality to gain freedom and reshape the culture of the nation.

The Conjuring of America tells the epic story of conjure women, who, through a mix of spiritual beliefs, herbal rituals, and therapeutic remedies gave rise to the rich tapestry of American culture we see today. Feminist philosopher, Lindsey Stewart, tells the stories of Negro Mammies of slavery; the Voodoo Queens and Blues Women of Reconstruction; and the Granny Midwives and textile weavers of the Jim Crow era. These women, in secrecy and subterfuge, courageously and devotedly continued their practices and worship for centuries and passed down their traditions.

Emerging first in the American South during slavery, these women were thrust into the heart of national conflicts over generations of African American life. They combined ancestral magic and hyperlocal resources to respond to Black struggles in real time, forging a secret well of health and power hidden to their oppressors. As a result, conjure informs our lives in ways remarkable and ordinary-from traditional medicines that informed the creation of Vicks VapoRub and the rise of Aunt Jemima's Pancake Mix, to the original magic of Disney's The Little Mermaid (2023), and the true origins of the all-American classic blue jean.

From the moment enslaved Africans first arrived on these shores, conjure was heavily regulated and even outlawed. Now, Stewart uncovers new contours of American history, sourcing letters from the enslaved, dispatches from the lore of Oshun and other African mystics. The Conjuring of America is a love letter to the real magic Black women used: their herbs, food, textiles, song, and dance, used to sow rebellion, freedom, and hope.

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The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic
From a Black philosopher and the author of The Politics of Black Joy, an epic retelling of American history from slavery to Jim Crow from the perspective of the Black women who used magic and spirituality to gain freedom and reshape the culture of the nation.

The Conjuring of America tells the epic story of conjure women, who, through a mix of spiritual beliefs, herbal rituals, and therapeutic remedies gave rise to the rich tapestry of American culture we see today. Feminist philosopher, Lindsey Stewart, tells the stories of Negro Mammies of slavery; the Voodoo Queens and Blues Women of Reconstruction; and the Granny Midwives and textile weavers of the Jim Crow era. These women, in secrecy and subterfuge, courageously and devotedly continued their practices and worship for centuries and passed down their traditions.

Emerging first in the American South during slavery, these women were thrust into the heart of national conflicts over generations of African American life. They combined ancestral magic and hyperlocal resources to respond to Black struggles in real time, forging a secret well of health and power hidden to their oppressors. As a result, conjure informs our lives in ways remarkable and ordinary-from traditional medicines that informed the creation of Vicks VapoRub and the rise of Aunt Jemima's Pancake Mix, to the original magic of Disney's The Little Mermaid (2023), and the true origins of the all-American classic blue jean.

From the moment enslaved Africans first arrived on these shores, conjure was heavily regulated and even outlawed. Now, Stewart uncovers new contours of American history, sourcing letters from the enslaved, dispatches from the lore of Oshun and other African mystics. The Conjuring of America is a love letter to the real magic Black women used: their herbs, food, textiles, song, and dance, used to sow rebellion, freedom, and hope.

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The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic

The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic

by Lindsey Stewart

Narrated by Adenrele Ojo

Unabridged — 10 hours, 40 minutes

The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic

The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women's Magic

by Lindsey Stewart

Narrated by Adenrele Ojo

Unabridged — 10 hours, 40 minutes

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Overview

From a Black philosopher and the author of The Politics of Black Joy, an epic retelling of American history from slavery to Jim Crow from the perspective of the Black women who used magic and spirituality to gain freedom and reshape the culture of the nation.

The Conjuring of America tells the epic story of conjure women, who, through a mix of spiritual beliefs, herbal rituals, and therapeutic remedies gave rise to the rich tapestry of American culture we see today. Feminist philosopher, Lindsey Stewart, tells the stories of Negro Mammies of slavery; the Voodoo Queens and Blues Women of Reconstruction; and the Granny Midwives and textile weavers of the Jim Crow era. These women, in secrecy and subterfuge, courageously and devotedly continued their practices and worship for centuries and passed down their traditions.

Emerging first in the American South during slavery, these women were thrust into the heart of national conflicts over generations of African American life. They combined ancestral magic and hyperlocal resources to respond to Black struggles in real time, forging a secret well of health and power hidden to their oppressors. As a result, conjure informs our lives in ways remarkable and ordinary-from traditional medicines that informed the creation of Vicks VapoRub and the rise of Aunt Jemima's Pancake Mix, to the original magic of Disney's The Little Mermaid (2023), and the true origins of the all-American classic blue jean.

From the moment enslaved Africans first arrived on these shores, conjure was heavily regulated and even outlawed. Now, Stewart uncovers new contours of American history, sourcing letters from the enslaved, dispatches from the lore of Oshun and other African mystics. The Conjuring of America is a love letter to the real magic Black women used: their herbs, food, textiles, song, and dance, used to sow rebellion, freedom, and hope.


Editorial Reviews

From the Publisher

"A celebration of Black magic. . .a brisk, spirited narrative. . [and] an entertaining, informative contribution to Black history.”—Kirkus (Starred Review)

"The power of Black Girl Magic truly comes to life in Stewart's analysis of Black women's contributions American culture."—Ebony

"Stewart brings scholarly rigor and literary sensibility to a lesser-known part of American history."—NPR

"In a culture where Black women are often portrayed as unqualified, uninspiring, and un-American, The Conjuring of America makes clear that their innovations are woven into the very fabric of American identity, and that Black women continue to shape who we are and how we live."—BookPage

“[Stewart] succeeds at giving readers the feeling that they’re being let in on an ancient secret. It’s a delight.” – Publishers Weekly Review
 
 —Publishers Weekly

“If you’ve ever slathered on Vicks VapoRub, breakfasted on Aunt Jemima pancakes, or sipped a cold Coca Cola, you have a Black conjure woman to thank. Stewart’s lively and informative guide sheds much-needed light on the power and beauty of Black female traditions.”—Booklist

“Lindsey Stewart’s remarkable commitment and tireless research, combined with the breadth of her keen insight, pride, and understanding of her subject matter, are only part of what makes The Conjuring of America so powerful. This exploration of our shamefully ignored and dismissed history is a compelling and essential standout. Important and altogether unique, this read informs and transports as it ushers a glorious cast of influential Black women to life.”—Lucy Anne Hurston, sociologist, niece of Zora Neale Hurston, Speak, So You Can Speak Again

“With The Conjuring of America we welcome Lindsey Stewart to the table of hope, for her work is the deep, courage dive into the sea of lost truths. She recovers the critical treasures from the waters in her breathtaking honest and beautifully rendered new work. And we are the better for it.”—asha bandele, New York Times bestselling co-author of When They Call you a Terrorist and author of Daughter and The Prisoner’s Wife

“Lindsey Stewart's arrival on the scene is not only exciting and powerful, but necessary. Black and feminist history is shamefully incomplete; conjure women are vital parts of our foundation and fabric. I love this book. We need this book!  Now more than ever.”—Patrisse Cullors, co-founder Black Lives Matter and New York Times bestselling author of When They Call You a Terrorist

“In The Conjuring of America, Lindsey Stewart offers nothing less than a rethinking of our national culture through the stories of  'conjure women.' When we talk about who and what has made our culture uniquely American, this essential story must be told, and Dr. Stewart does it with wisdom, erudition, and empathy.”—Jeff Chang, Ford fellow, historian, journalist and music critic, and author of Can’t Stop Won’t Stop, Who We Be, and Water Mirror Echo

“Stewart makes clear, conjuring has been enmeshed in American life for centuries. At a time when knowledge itself is being made to feel dangerous, when the Tuskegee Airmen and Harriet Tubman are being stripped from historical records, we can learn from conjure women how to maintain, and pass down, our heritage in a country that has frequently sought to quash it.”—The Atlantic

On the Audiobook: "Ojo's passionate delivery shines as she narrates this exploration of how conjure continued as a cultural and sacred thread from the time of enslavement to the modern day. Her smart performance keeps listeners engaged even when these women's stories may be hard to hear."—Audiofile

Kirkus Reviews

★ 2025-05-15
A celebration of Black magic.

Black feminist philosopher Stewart examines how magic has shaped Black experience in America by tracing the transformations of the conjure woman from the Negro Mammy during slavery to the Candy Lady, a revered elder in Black communities during the Civil Rights Movement. Powerful figures in Blacks’ battles against racism and sexism, conjure women have inhabited many roles, among them, healers, spiritual guides, midwives and abortion providers, weavers and quilters, hairdressers, and cooks. Enslaved African women brought their ancestors’ use of natural medicine to the plantation, where Negro Mammies applied methods that were noninvasive and boosted the immune system, far different from medical doctors’ bloodletting and purging. Among one Negro Mammy’s remedies was a salve containing turpentine, which cleared airways so effectively it was sought after by whites, including one Southern man who made a fortune marketing it as Vicks VapoRub. In antebellum New Orleans, the Voodoo Queen was central to a community of free women of color who worshiped mermaids. Associated with rebellion and vengeance, Voodoo Queens inspired fear in their white neighbors. Stewart traces the connections of conjure to Aunt Jemima (whose image derived from a minstrel act), the invention of the blues, and even the creation of blue jeans, first made and worn by enslaved people and sewn from “negro cloth,” dyed with the West African plant indigo. Conjure emerges in the art of hairdressers, in cooks whose soul food has the power to bring good luck, and in quilters who designed “busy patterns” in their blankets to distract spirits that brought bad luck. Stewart melds personal reflections, African mythology, and abundant primary sources, most notably interviews conducted by the Federal Writers’ Project, to create a brisk, spirited narrative.

An entertaining, informative contribution to Black history.

Product Details

BN ID: 2940193713432
Publisher: Hachette Audio
Publication date: 07/29/2025
Edition description: Unabridged
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