The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI

Overview

Guarantee value and profit with every proposal you write!

Business proposals cross the desks of decision makers all the time, but rarely do they credibly promise high impact and impressive ROI. When they do, though, the people that matter pay attention.

The Consultant’s Guide to Results-Driven
Business Proposals
presents a systematic, ...

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Overview

Guarantee value and profit with every proposal you write!

Business proposals cross the desks of decision makers all the time, but rarely do they credibly promise high impact and impressive ROI. When they do, though, the people that matter pay attention.

The Consultant’s Guide to Results-Driven
Business Proposals
presents a systematic, structured method for gaining the attention of clients, earning their respect, and, ultimately,
winning any project.

ROI experts Jack and Patti Phillips take the proposal process to a new level by providing the means to prove forecasted value using systematic, routine processes. You’ll learn new techniques for predicting ROI and clearly illustrating the financial value a proposed project will deliver—which always makes a powerful impression on anyone who reads it. The authors also address the key issue of providing what every stakeholder wants in a project—success guarantees.

The Consultant’s Guide to Results-Driven
Business Proposals
explains how to:

  • Write proposals that are effective,
    efficient, timely, and on target
  • Set objectives for proposals at a variety of levels
  • Deliver your proposal to the most influential people
  • Develop a success guarantee to drive total customer satisfaction

The Consultant’s Guide to Results-Driven
Business Proposals
is the difference between proposals that simply cross a desk and those that turn the heads of decision makers. This is the tool you need for transforming the process of business-proposal writing from a torturous task with a side of anxiety to an opportunity for approval and a chance to showcase your expertise.

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Product Details

  • ISBN-13: 9780071638807
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 12/15/2009
  • Edition number: 1
  • Pages: 336
  • Sales rank: 555,584
  • Product dimensions: 7.40 (w) x 9.30 (h) x 1.30 (d)

Meet the Author

Jack Phillips, Ph.D., is a world-renowned

expert on accountability, measurement, and

evaluation, and provides consulting services for

Fortune 500 companies and major global organizations.

He has written or edited more than

fifty books, and he conducts workshops and

presents conferences throughout the world.

Patricia Pulliam Phillips, Ph.D., is president

and CEO of the ROI Institute, Inc., the leading

source of ROI competency building, implementation

support, networking, and research.

She helps organizations implement the ROI

methodology in countries around the world.

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Table of Contents

1. Part One: The Value Proposal Process
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message

7. Part Two: Forecasting
8. Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI

11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies

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