The Content Pool: Leveraging Your Company's Largest Hidden Asset

The Content Pool: Leveraging Your Company's Largest Hidden Asset

by Alan J. Porter
     
 

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All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level…  See more details below

Overview

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

Product Details

ISBN-13:
9781937434014
Publisher:
XML Press
Publication date:
02/22/2012
Pages:
246
Product dimensions:
5.50(w) x 8.50(h) x 0.52(d)

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