Elaine Stirling is a corporate communication consultant and creative writer who has published both fiction and nonfiction works. Her clients include international banks, non-profit agencies, hospitals and top-tier business schools. A mother of two grown sons, she lives near Toronto, Canada and shares her world views on her website www.elainestirling.com.
The Corporate Storytellerby Elaine Stirling
Here, at last, is a book that cuts through corporate babble and shows you how to communicate with clarity, confidence and style in the workplace. Elaine Stirling, teacher, writer and consultant, has distilled years of corporate communication training into a compact, easy-to-read manual. Written with humor and Twenty-First Century conversational style, this book is for anyone who writes emails, reports and proposals, and who longs to receive clear, positive replies.
You don't need to be at the top of the org chart to benefit from The Corporate Storyteller. Brave new leadership is open to all. But if you are a team leader, manager or executive, you will save thousands from lost communication time by buying a copy for everyone and then applying what's inside.
Here are some things you and your coworkers will learn:
- Three Steps to Everywhere: a writing and thinking structure that simplifies and clarifies every document you write.
- The Ten Intentions that establish a multi-layered link with readers, ensuring accurate, in-depth responses.
- The Five Indispensable Talents for developing your authentic voice, the voice that our business world desperately needs to hear.
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Elaine Stirling, author of The Corporate Storyteller: A Writing Manual & Style Guide for the Brave New Business Leader, reveals the powerful secrets of effective business communication. The Corporate Storyteller approximates a 36-hour intensive business writing workshop. Back-and-forth emails to make a point or clarify one are among the most frustrating aspects of business communication. Your initial message will make all the difference as the tenets of Stirling's logic and formulae for written communications become self-evident and begin to become a natural thought process. Beyond effective sentence structure, word choice and the hierarchy of nouns begin to add nuances of decisions about priorities inside your intent and the clever creation of brain pictures for the recipients of your communiqués. A professional workshop presenter as well as the author of a dozen books, Stirling teaches the reader how to write so that language will also support growth, innovation, and authenticity. She deconstructs the mysteries of intent, sentence structure, and word choice. Examples of principles unveil her smart strategies for clear communication that make perfect sense by using her "Three Steps to Everywhere" constructs--three things to ask yourself before you begin writing any business communication. The author's basic setup for the Three Steps is simultaneously brilliant and simple. It is a thought process followed by a writing formula that will immediately result in better communications. (I tried it at work and got fast and positive results!) Stirling even addresses in what order to communicate ideas. The key to the order of clear sentence structure, with examples, assures that garbled communications will be a thing of the past. Memorable nuggets such as, "We humans tend to remember first what we heard last" provide immediate reader comprehension of ideas. It is not ironic that this book about writing clearly is easy to understand. Stirling clearly knows her topic inside and out, putting into practice, her own rules! Further extrapolation of communication steps layers on the five indispensable talents for presenting communication. As always, principles in this book are illustrated with real-life examples of communications problems and how to address them. The basics are occasionally reiterated for the reader in order to establish a link between the pyramid (Three Steps) of business communication and deeper concepts that spring from that solid foundation. In her discussion, "The Ghost of E-mails Past: A Fresh Look at Responsibility," Stirling neatly wraps up the book's lessons: "Craft every document...with full ownership and awareness." I will never again write a business communication without putting these precepts to work. I look forward to a sharp uptake in my professional life as I launch myself anew in the business world, with smart and clear communications! My kudos to author Elaine Stirling. I rate this book 5 stars and recommend it as a completely indispensable tool for growing yourself in the business world. -- Eve Paludan, associate editor of scholarly work and author of three editions of The Romance Writer's Pink Pages: The Insider's Guide to Getting Your Romance Novel Published (Prima) and Letters from David (NoTreeBooks).