The Corporate University Handbook: Designing, Managing, and Growing a Successful Program [NOOK Book]

Overview

Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from ...
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The Corporate University Handbook: Designing, Managing, and Growing a Successful Program

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Overview

Motorola. Sun Microsystems. Charles Schwab. Toyota. These global business leaders have bred excellence through innovative executive and management development organizations that go well beyond traditional job training. Known as corporate universities, these entities are essentially strategic partners of their sponsoring companies. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities.

Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, here is a wealth of information on this major development in professional education.
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Editorial Reviews

Training
is certainly a useful reference for organizations thinking of using the corporate university approach to meet business needs
Booknews
This book is a resource for companies of all sizes who are considering or developing enhanced professional learning programs. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, the book addresses three major components of corporate university success: organization, content, and processes. It defines best practices, offers guidance on integrating current training programs into the university structure, and explores how corporate universities are evolving internationally. Allen is director of executive education at Pepperdine University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780814426647
  • Publisher: AMACOM
  • Publication date: 6/21/2002
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 256
  • Sales rank: 1,404,077
  • File size: 2 MB

Meet the Author

Mark Allen
Mark Allen, Ph.D., is the director of Executive Education at Pepperdine University’s Graziadio School of Business and Management. He previously directed executive education programs at USC’s Marshall School of Business.
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Table of Contents

Introduction: What Is a Corporate University, and Why Should an Organization Have One? 1
Ch. 1 Creating a Corporate University: Diary of a Launch 15
Ch. 2 Running a Corporate University Like a Business: A Financial Model 33
Ch. 3 Corporate University Structures That Reflect Organizational Cultures 43
Ch. 4 The Corporate University as a Strategic Lever: Integrating the Strategic Objectives of the Firm with the Desired Outcomes of the Corporate University 67
Ch. 5 Strategic Partnerships for Corporate Universities 91
Ch. 6 Best Practices in Corporate Universities 107
Ch. 7 The Corporate University Training Function 121
Ch. 8 Using Technology to Enhance Learning in Corporate Universities 147
Ch. 9 Measurement in Corporate University Learning Environments: Is It Gonna Show? Do We Wanna Know? 165
Ch. 10 Measuring ROI in Corporate Universities: Death of the Student Day and Birth of Human Capital 197
Ch. 11 Corporate Universities in Europe 219
Ch. 12 Corporate Universities in Australia and Southeast Asia 231
Conclusion: Whither Corporate Universities? 251
Notes 263
Index 269
About the Authors 273
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