The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It

Overview

The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business.

Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven ...

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The Creative Professional's Guide to Money: How to Think About It, How to Talk About it, How to Manage It

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Overview

The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business.

Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses:

  • How to build the financial structure of a creative business from the ground up
  • How to set up and achieve long-term financial goals and plan for a prosperous retirement
  • Common financial mistakes small business owners make and how to avoid them
  • How to handle taxes and insurance
  • How to perform day-to-day accounting tasks
  • How to create a budget and adhere to it
  • What to charge for work and how to determine a profit margin
  • How to talk about money with clients and prospects
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Editorial Reviews

From Barnes & Noble

That many talented artists are impractical is, unfortunately, not just a stereotype. Highly creative people often show little interest in money matters; in fact, many of them display a strident aversion to business topics. Ilise Benun's The Creative Professional's Guide to Money approaches that taboo realistically in a tone refreshingly free of condescension. After a brisk tutorial on the "business mind-set," the book tackles a host of bottom-line topics including pricing strategies, negotiating, accounting, taxes, contracts, and financial planning. Well-organized and brimming with information. Editor's recommendation.

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Product Details

  • ISBN-13: 9781440302435
  • Publisher: F+W Media
  • Publication date: 3/1/2011
  • Pages: 240
  • Sales rank: 1,376,894
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Ilise Benun is the co-founder of Marketing Mentor, as well as an author and national speaker. Her books include The Designer's Guide to Marketing and Pricing, Stop Pushing Me Around, Designing Web Sites for Every Audience, and Self-Promotion Online. She has given presentations for national and international trade organizations, including The HOW Design Conference, American Marketing Association, Business Marketing Association, AIGA, Graphic Artists Guild, Registered Graphic Designers of Ontario and NY Designs.

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Table of Contents

Foreword Doug Dolan 1

Introduction 5

Part 1 How to Think About it 8

Chapter 1 The Business Mind-Set 10

Chapter 2 Setting Goals Before Prices 26

Chapter 3 Setting Your Prices 41

Chapter 4 Pricing Strategies 51

Chapter 5 Positioning Your Price 68

Part 2 How to Talk About It 88

Chapter 6 Finding and Qualifying Your Prospects 90

Chapter 7 Broaching the Topic of Money 102

Chapter 8 Talking Price and Negotiating 112

Chapter 9 Confidently Closing the Sale 128

Chapter 10 Getting Paid 142

Part 3 How to Manage it 152

Chapter 11 Money Basics 154

Chapter 12 Profitability and Metrics 173

Chapter 13 Requests for Proposals 192

Chapter 14 Negotiating the Contract 205

Resources 219

Glossary 222

Permissions 224

Index 225

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