The Culture of Success: Building a Competitive Advantage by Keeping Your Corporate Vision in Sight

The Culture of Success: Building a Competitive Advantage by Keeping Your Corporate Vision in Sight

by John Zimmerman, Benjamin B. Tregoe, Benjamin Tregoe
     
 
Too many companies sabotage their success by losing sight of the corporate vision that helped them to attain it. This compelling book from the best-selling authors of Vision in Action and the classic The Rational Manager focuses on how to maintain that corporate vision at every level of the organization. "We believe that the only way to improve performance and build

Overview

Too many companies sabotage their success by losing sight of the corporate vision that helped them to attain it. This compelling book from the best-selling authors of Vision in Action and the classic The Rational Manager focuses on how to maintain that corporate vision at every level of the organization. "We believe that the only way to improve performance and build a sustainable competitive advantage is to define an organization's strategic vision and implement it through the organization's people. And that's what we mean by the human side of change," write the authors. They also believe that to keep the human side of change in focus,every successful company should have basic beliefs upon which it relies in all aspects of its day-to-day operations. To help make this holistic approach to organization change a reality,Zimmerman and Tregoe show companies how to build flexibility and adaptability into the organization,while helping to reveal and strengthen the company's "social contract,establish new workplace relationships and develop skills for employee involvement,align the organization's structure and systems with business strategy,identify and help develop core competencies and create a team environment.

Product Details

ISBN-13:
9780070730083
Publisher:
McGraw-Hill Companies, The
Publication date:
07/01/1997
Pages:
217
Product dimensions:
6.26(w) x 9.27(h) x 0.94(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >