The Curriculum: Everything You Need to Know to Be a Master of Business Arts

Overview

The Only Business School You'll Ever Need

From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain...

See more details below
Hardcover
$26.07
BN.com price
(Save 25%)$35.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (24) from $17.50   
  • New (19) from $17.68   
  • Used (5) from $17.50   
The Curriculum

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$18.99
BN.com price

Overview

The Only Business School You'll Ever Need

From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on

  • not appearing stupid (mandatory for entry-level students);
  • fabricating a sustainable business personality;
  • management, group dynamics, and the art of selling;
  • self-branding and self-marketing;
  • mastering electronic communications; and
  • dealing with bosses and other crazy people.

After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours—along with an attractive diploma, suitable for framing.

Read More Show Less

Editorial Reviews

Publishers Weekly
04/14/2014
Fortune columnist Bing (Executricks) offers a hilarious curriculum for educating would-be businesspeople on the ins and outs of the workplace. Dismissing the need for a higher degree from a reputable academic institution, Bing observes that "a traditional MBA does not provide you with a seminar on how to use an expense account as a strategic instrument, or how to bullshit your way through a difficult situation." To support his assertion, he cites numerous moguls who did not earn MBA's (Steve Jobs, Oprah Winfrey) as well as various corporate crooks who did (Ron Perelman). The no-holds-barred approach is often funny—as exemplified in a chapter on "Not Appearing Stupid"—and profane, particularly in the section on "Elements of Business Personality" which addresses how to manage substance abuse. Despite his irreverent tone, Bing covers practical topics not found in master's programs (including "Managing the Boss") while touching on valid business subjects like Marketing, Sales, and Strategic Thinking. With its cheeky wit, this book is sure to be a hit among students and young businesspeople. Color illus. (Apr.)
Kirkus Reviews
2014-03-31
More than a full semester's worth of advice on being successful in business. When the first chapter on a course in business addresses the issue of "Not Appearing Stupid," readers might question the veracity of the contents. However, Fortune columnist Bing (Bingsop's Fables: Little Morals for Big Business, 2011, etc.) successfully combines tongue-in-cheek commentary with helpful advice on common business practices, giving readers a lighthearted yet incisive analysis of the professional world of commerce. Starting with core ideas, such as building a persona in which "craziness" is allowed (but "just a touch. Nothing more. You are simply too small, Grasshopper"), Bing also examines how to sell, market, negotiate, and manage individuals and groups. The author's delight in his subject is apparent, though the blurred line between spoof and useful advice occasionally grates. Once readers have mastered Bing's basic principles, they are encouraged to continue on to the advanced curriculum, where topics include crisis management, how to sell yourself as a brand and develop a campaign to sell that brand, how to control the flood of electronic communications and how to interact with the seven kinds of crazy people you might encounter in the workplace. Illustrated with numerous photographs, charts, tables, graphs and formulas, where the math doesn't always add up, Bing provides tutorials and "elective" subjects that, while not mandatory, will "prepare the student for the moment when their mortarboard comes down and the rubber soles hit the road." These include the pros and cons of sex at the office, the care and feeding of senior officers, and a basic analysis of whiskey and cigars. A diploma from the "National Association for Serious Studies" concludes the book. Humorous, mostly informative guidance to the world of the "business arts."
Read More Show Less

Product Details

  • ISBN-13: 9780061998539
  • Publisher: HarperCollins Publishers
  • Publication date: 4/15/2014
  • Pages: 384
  • Sales rank: 45,159
  • Product dimensions: 7.10 (w) x 9.10 (h) x 1.20 (d)

Meet the Author

Stanley Bing is a columnist for Fortune magazine and the bestselling author of Crazy Bosses, What Would Machiavelli Do?, Throwing the Elephant, Sun Tzu Was a Sizzy, 100 Bullshit Jobs . . . And How to Get Them, and The Big Bing, as well as the novels Lloyd: What Happened and You Look Nice Today. By day he is an haute executive in a gigantic multinational corporation whose identity is one of the worst-kept secrets in business.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)