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Who is Henry Maddox? He is a 21st century ...
Who is Henry Maddox? He is a 21st century marketing consultant and he specializes in highly personal and irresistibly persuasive advertising.
Henry's strategies combine modern data mining (Big Data) techniques with other advanced and controversial marketing practices (Market Fragmentation, Cross Promotion, and Conglomerate Propagandizing) to the point where consumers don't even know they are being sold. Businesses love Henry because he not only moves product, he actually controls their customers.
But when Henry is forced to face how his techniques affect real people, he realizes he has inadvertently given corporations the power to destroy society for their own ends.
THE CURTAIN explores the effect that increasingly sophisticated marketing techniques have on communities, families, and individuals. In an age of digital distractions, who remembers the transcendent morality that has allowed past civilizations to prosper? When corporations have the influence and motive to define people by what they consume, are we as individuals losing the substance of who we really are?
THE CURTAIN is entertaining, fun, thought provoking, educational, and frightening. Ord's storytelling is brilliant and his research extraordinary. THE CURTAIN is a must read for anyone that watches television or movies, listens to the radio, accesses the internet, logs into social media, has a smart phone, participates in loyalty card programs, or uses GPS technology. In short, THE CURTAIN is for everyone.
Posted April 21, 2013
I Loved this book, the author created some characters that drew you in and made you want to see what they would do next. All while providing great information that we should all stop and think about when entering our private information online. I would recommend this book as a fun way to learn about information that otherwise might be not so interestintg to read about.
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Posted September 2, 2014
Patrick Ord has done a very decent job in communicating to others the precarious position we all find ourselves in since waltzing into the electronic age. His viable message is revealed by drawing us into a gripping drama of techno data mining. For those who are remotely interested in finding motivational reasons to educate themselves about how personal information is gathered by unscrupulous greedy corporate interests while still being entertained through a fictional drama, this is definitely the book for you. It makes you look forward to more of Mr. Ord's work in the future.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.