The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown, Christopher Brown

Overview

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors’ three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.

Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.

Product Details

ISBN-13:	9780071819824
Publisher:	McGraw Hill LLC
Publication date:	12/06/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	2 MB

About the Author

Dr. Linden R. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.

Chris L. Brown is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley–based management consultant.