The Customer-Driven Company: Moving from Talk to Action / Edition 1

by Richard C Whiteley

Overview

Rated by Fortune Magazine as one of the best management books of 1991, this instant business classic and bestseller is now recognized as the Bible of customer service.

Product Details

ISBN-13:	9780201608137
Publisher:	Basic Books
Publication date:	04/21/1993
Edition description:	REPRINT
Pages:	320
Product dimensions:	6.00(w) x 9.25(h) x (d)

About the Author

Richard C. Whiteley, one of the world's most sought-after speakers on the subject of customer service, is Vice Chairman and cofounder of The Forum Corporation, America's leading experts on customer-focused quality.

Table of Contents

• Create a Customer-Keeping Vision
• Saturate Your Company with the Voice of the Customer
• Go to School on the Winners
• Liberate Your Customer Champions
• Smash the Barriers to Customer-Winning Performance
• Measure, Measure, Measure
• Walk the Talk
• Appendices: Customer-Focus Toolkit