The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth

The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth

4.5 2
by Joseph Turow
     
 

In the new media world, advertisers are deciding who you are, how much you matter, and what you see and doSee more details below

Overview

In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do

Product Details

ISBN-13:
9780300165012
Publisher:
Yale University Press
Publication date:
01/10/2012
Pages:
256
Sales rank:
988,400
Product dimensions:
6.10(w) x 9.30(h) x 1.00(d)

Meet the Author

Table of Contents

Acknowledgments ix

Introduction 1

1 The Power Under the Hood 13

2 Clicks and Cookies 34

3 A New Advertising Food Chain 65

4 Targets or Waste 88

5 Their Masters' Voices 111

6 The Long Click 138

7 Beyond the "Creep" Factor 171

Notes 201

Index 221

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