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From Barnes & NobleThe Barnes & Noble Review
Anyone who knows anything about data warehouses knows the name Ralph Kimball. Well, like everything else, data warehouses are migrating to the Web. Call them Data Webhouses or anything else, Ralph Kimball still has the final word on the subject.
Together with Richard Merz, director of engineering for the world's largest web hosting company, Kimball covers both halves of the Webhouse transformation. You'll learn how to "bring the Web to your data warehouse": capturing e-commerce customer behavior in unprecedented detail, tracking clickstreams, designing a web site to support tracking, building clickstream data marts, and feeding clickstream data into enterprise data warehouses. Kimball and Merz also present several complete "clickstream value chains", drawn from both B2B and business-to-consumer.
The other half of the Webhouse equation is using your intranet to publish data warehouse information—thereby making it accessible to everyone in your company who needs it for fast decision-making. Of course, it's not as easy as it sounds. Kimball and Merz detail the key challenges you face in web-enabling your data warehouse: user interfaces, performance and scalability, 24x7 global availability, security, and more. Each of these is then addressed in detail, with today's best solutions.
For sophisticated, customer-focused companies, the Data Webhouse can represent an extraordinary competitive asset—if you do the job right. With The Data Webhouse Toolkit, you have your roadmap.