The Decoded Company: Know Your Talent Better Than You Know Your Customers

The Decoded Company: Know Your Talent Better Than You Know Your Customers

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by Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush
     
 

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A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer… See more details below

Overview

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

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Editorial Reviews

From the Publisher
“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.”
-- Don Tapscott, International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto

"The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are."
-- Professor Klaus Schwab, World Economic Forum, Founder and Executive Chairman

Library Journal
03/15/2014
In a marketplace focused on improving the customers' experience, authors Segal (cofounder & CEO, Klick Health), Aaron Goldstein (cofounder & COO, Klick Health), Jay Goldman (managing director, Klick Health) ask leaders to turn from a focus on big data from their markets to big data on their employees. Based on the practices they instituted at Klick Health, the leadership team worked with author Rahaf Harfoush (Yes We Did!) to explain how companies can use personalization and data collection to improve the internal health of the organization. The book is filled with case studies and interviews that show how businesses have employed technology to develop logistics that led to greater efficiency and growth. While the authors try to cover several aspects of big data management, their work is at its best when focused on how firms can quantify their daily interactions and work with that information to make better decisions. Business readers familiar with Daniel H. Pink's Drive and Nate Silver's The Signal and the Noise will find this outline of a corporate framework based on personalization and feedback appealing. VERDICT The title offers a different take on how to use big data to improve both the workflow and working conditions for employees in businesses of all sizes. Important for business collections.—John Rodzvilla, Emerson Coll., Boston

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Product Details

ISBN-13:
9781591847144
Publisher:
Penguin Publishing Group
Publication date:
02/20/2014
Pages:
336
Sales rank:
433,918
Product dimensions:
6.20(w) x 8.90(h) x 1.10(d)
Age Range:
18 Years

What People are saying about this

From the Publisher

“Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.”
-- Don Tapscott

"The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are."
-- Professor Klaus Schwab, World Economic Forum

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