The Definitive Business Plan: The Fast Track to Intelligent Planning for Executives and Entrepreuners / Edition 3

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $26.82
Usually ships in 1-2 business days
(Save 32%)
Other sellers (Paperback)
  • All (11) from $26.82   
  • New (8) from $26.82   
  • Used (3) from $33.39   


This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise.

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, the third edition of this international bestseller explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.

This new edition has been completely updated throughout.

Read More Show Less

Product Details

  • ISBN-13: 9780273761143
  • Publisher: FT Press
  • Publication date: 4/13/2012
  • Edition number: 3
  • Pages: 352
  • Product dimensions: 6.60 (w) x 9.30 (h) x 1.40 (d)

Meet the Author

Richard Stutely has handled business plans on every scale – as a manager with HM Treasury (the UK finance ministry); a stockbroker and member of the London Stock Exchange; and subsequently as general manager of an international bank, where he saw business planning from a financial and funding perspective. Richard runs training courses, workshops, seminars and lectures for MBA students and corporate audiences. His books include The Definitive Guide to Business Finance, Brilliant Business The Economist Guide to Economic Indicators and The Economist Numbers Guide.

Read More Show Less

Table of Contents

About the author



Introduction to the First Edition

Introduction to the Revised Second Edition

Introduction to the Third Edition

Symbols used

1 What’s it all about?

Have you heard the one about …

Who should read this book

A quick fix or a longer-term tool?

What is a plan anyway?

Why bother?

Key objectives for your plan

Your target audience

Ten steps to a successful business plan

Don’t trust consultants

Who writes the business plan?

How to use this book

2 A winning presentation

A concise communication

Computer software

Make it feel good

First thoughts on layout

Creating an outline document

3 Getting down to it


When you don’t want to be a big fish

What to do if you have several businesses

Your list of contents

The executive summary

The conclusion

Responsibilities – and the timetable


Where now?

4 Know yourself

Taking stock

Start with the basics

The central objective

Are you visionary?

How did you arrive here?

Some numbers to please the bankers

Building up value

The all-important management team

Business organisation

Business infrastructure

Products and services

Core competencies

The next step

5 Know the world

For or against you?

The next steps

Collecting information

Understanding the world at large

Business partners

The market – what you are fighting for

The industry – what you are up against

Competitive advantages

Now write about it

Moving on

6 The core of your plan

A strategy and an operating plan

Portfolio strategy – what businesses should you have?

Business strategies to satisfy your desires

Strategies for department managers

Resource requirements

Strategic objectives

Documenting the strategy

Creating an operating plan

Documenting the operating plan


7 About these numbers

‘The time has come’, the walrus said, ‘to speak of other things’

Varying views of the same numbers

The way that bean counters think

The planning horizon

Looking back

Estimating the present

Crystal ball gazing

Software tools

Putting it to good use

8 Getting to gross profit

Breathe easily

Forecasting sales volumes

The big picture – the economy

Up close and personal – industry and product demand

Pulling it all together

Cost of sales

Gross profit

Writing it up

9 Getting to net profit

Where the money goes

Capital spending

Capital assets that you already own

Capital assets that you want

Accounting for fixed assets

Operating expenditure

Net profit

Other income and expenditure

Moving on

10 Funding the business

Balancing your cheque book

Balance sheets and cash flow mechanics

Balance sheet headings

Producing the paper

Watching cash flow

Using a surplus

Getting it funded

Debt or equity?

What’s the deal?

Putting a price on success

Does it all hold together?

11 Managing risks

Identify risks and improve planning

It’s normally like this

How many coconuts do you need to sell?

Marginal likelihood of shutting down?

What you need, when you need it

Will it pay off?

What if?

The economy

If the worst comes to the worst ...

Grand finale

12 Getting it approved

Pulling it all together


What readers of the plan will look for

Those financials again

Final check on the plan

They don’t know what’s coming to them

Preparing for the meeting

At last, the first meeting

Meeting post-mortems

Follow up

Back to the drawing board

Due diligence

The contract

Cash in the bank

13 Now make it happen

Time for a break?

From plan to reality

A change of focus

Communicating the plan

Where do you draw the line?

Policies, rules and procedures

Who does what?

Employee objectives

How much freedom?

Financial objectives

Monitoring other objectives

Monitoring the world

Confirming and revising strategy and plans

Don’t forget the carrots

And into the next business plan

Trying to catch the tail

Appendix: Tetrylus Inc business plan


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)