The Design of Everyday Thingsby Donald A. Norman
First business discovered quality as a key competitive edge; next came service. Now, Donald A. Norman reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them.
- Knopf Doubleday Publishing Group
- Publication date:
- Previously Published as the Psychology of Everyday Things Series
- Product dimensions:
- 5.42(w) x 8.14(h) x 0.80(d)
What People are Saying About This
"This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading." Patrick Whitney, Dean, Institute of Design, Illinois Institute of Technology
"The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people." Cees de Bont, Dean, School of Design,Chair Professor of Industrial Design, The Hong Kong Polytechnic University
Meet the Author
Donald A. Norman has been an executive at Hewlett-Packard and a Vice President and Apple Fellow at Apple Computer, where he headed the Apple Research Laboratories. He is Professor Emeritus of Cognitive Science at the University of California at San Diego and the author of many books, including the classic The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer.
Most Helpful Customer Reviews
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Norman argues that most "human error" is design error, that things should be as intuitively simple as possible, and that there should be safeguards against making serious errors. How reasonable! How intelligent! How rarely followed. I thoroughly enjoyed reading this book and I constantly find myself thinking about it, quoting it and recommending it to friends. Unfortunately, it can't be force-fed to all would-be designers, but it gives me ammunition and armor against their excuses.
A splendid book. Well written and well argued. The author's premise is that 'form follows function' far too infrequently and he suggests some ways of improving things as well as giving some pointed (and often hilarious) criticism of contemporary design. It only misses a fifth star because it is a little over-long.
Hi. I'm a M.S. student in the dept. of STS (Sci & Tech Studies) at RPI (Rensselaer Polytechnic Institute). I found this book on the bookshelf by chance and took a look at it, and WOW! Though this book was not the textbook I had to use (it was a textbook for other class), I bought it. You will find it quite interesting.