The Design of Everyday Things

The Design of Everyday Things

by Don Norman
     
 

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others… See more details below

Overview


First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product Details

ISBN-13:
9780465067107
Publisher:
Basic Books
Publication date:
08/29/2002
Edition description:
Reprint
Pages:
192
Product dimensions:
5.49(w) x 8.28(h) x 0.76(d)

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