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The Development Factory: Unlocking the Potential of Process Innovation

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When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly ...
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Boston, MA 1996 Hard cover Good. Sewn binding. Cloth over boards. 343 p.

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Overview

When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly competitive industry that lives and dies by its R&D and depends heavily on rapid time to market. His work reveals that behind the success of many new product introductions lies the development of novel process technologies that provide lower costs, higher quality, and increased flexibility. Pisano challenges the widely held product-process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also questions the notion that there is a conflict between pursuit of product innovation and pursuit of lower costs, arguing that product development and process development capabilities are complementary. Extending the lessons to a wide variety of manufacturing industries, The Development Factory will guide companies toward unlocking the potential of process development and understanding the patterns of organizational behavior and managerial actions that help create and implement new capabilities over time.

In The Development Factory, Gary Pisano argues that companies can use the development of distinctive and superior process technologies as a competitive weapon. He explores the dynamics of superior product and process development in the pharmaceutical and biotechnology industries, offering broad recommendations on how to unleash the potential of process development in any industry. Available September 1996.

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Product Details

Table of Contents

Preface
Ch. 1 Introduction: Process Development as a Competitive Weapon 1
Ch. 2 A Framework for Process Development 25
Ch. 3 The Evolving Nature of Competition in Pharmaceuticals 51
Ch. 4 The Strategic Leverage of Process Development Capabilities 81
Ch. 5 The Anatomy of Process Development 117
Ch. 6 The Determinants of Performance: Development Lead Time and Cost 145
Ch. 7 Quality in the Development Process - Leveraging Knowledge in Chemical Synthesis 179
Ch. 8 Learning across Projects in Biotechnology 203
Ch. 9 The Concepts in Action - Case Studies 233
Ch. 10 Conclusion and Implications - Beyond Pharmaceuticals 273
Appendix Research Methodology 297
Notes 311
References 323
Index 333
About the Author 343
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