The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)

The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)

by Bill Reid Moeckel
     
 

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Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies

Overview

Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides.

First published 1986.

Editorial Reviews

From the Publisher
‘A valuable and welcome undergraduate textbook.’ Environment and Planning

‘Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.’ Retail Distribution and Management

Product Details

ISBN-13:
9781136245930
Publisher:
Taylor & Francis
Publication date:
10/02/2012
Series:
Routledge Library Editions: Retailing and Distribution
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
273
File size:
899 KB

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