×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

The Dieter's Paradox
     

The Dieter's Paradox

by Alexander Chernev
 
In this insightful, witty, and easily digestible book, Northwestern University psychologist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, The Dieter's Paradox cleverly reveals the irrational ways we think

Overview

In this insightful, witty, and easily digestible book, Northwestern University psychologist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, The Dieter's Paradox cleverly reveals the irrational ways we think about eating and dieting and identifies seven decision traps we frequently fall into in our zeal to be fit. Thought-provoking and surprisingly entertaining, this book will change the way you think about food and dieting.

Product Details

ISBN-13:
9781936572106
Publisher:
Cerebellum Press
Publication date:
08/01/2011
Pages:
220
Product dimensions:
5.50(w) x 8.50(h) x 0.50(d)

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews