The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media [NOOK Book]

Overview

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ...

See more details below
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 43%)$24.95 List Price
Note: This NOOK Book can be purchased in bulk. Please email us for more information.

Overview

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business.

Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world.

  • Explains how you can use social media to grow your business and connect with consumers
  • Author Paul Chaney is a leading authority on blogging and social media
  • Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more
  • Shows how to design a comprehensive marketing strategy using traditional and new media platforms

Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Read More Show Less

Product Details

  • ISBN-13: 9780470538456
  • Publisher: Wiley
  • Publication date: 9/10/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 2 MB

Meet the Author

Paul Chaney is President of the International Blogging and New Media Association, a nonprofit trade association dedicated to the advance of new media as an industry. He also works as Marketing Director for Bizzuka, a Web content management software company. He has worked as a professional blogger and frequently leads seminars and workshops on business blogging and social media. For more information, please visit www.thedigitalhandshake.com orwww.thesocialmediahandyman.com.
Read More Show Less

Table of Contents

Foreword Ann Handley, Chief Content Officer, MarketingProfs.

Preface The Insurgent Consumer.

Acknowledgments.

About the Author.

Introduction A New Communications Paradigm.

PART I: Five Consumer Trends Turning the World Upside Down.

Chapter One: Consumer Skepticism Is at an All-Time High.

Chapter Two: The Media Is Fragmented and So Is the Audience.

Chapter Three: Who Is In Control of the Marketing Message?
(Guess What. It’s Not You!)

Chapter Four: Businesses, Improve Your Aim.

Chapter Five: Customers Are Mad as Hell, and They're Not Going to Take It Anymore.

Chapter Six: What's a Marketer to Do? (Start a Conversation).

PART II: Seven Proven Strategies to Grow Your Business.

Chapter Seven: Business Blogging: Your Social Media Marketing Headquarters.

Chapter Eight: Social Networks Strengthen Your Social Graph.

Chapter Nine: Niche Online Communities Can Benefit Your Business.

Chapter Ten: Microblogging: Social Media Marketing in 140 Characters or Less.

Chapter Eleven: Lights! Camera! Action! Use Online Video to Market Your Business.

Chapter Twelve: Podcasting (Overlooked, Underutilized Marketing Tool).

Chapter Thirteen: PR 2.0 (Introducing the Social Media News Release).

Chapter Fourteen: Other Social Media Marketing Tools.

PART III: Putting the Tools to Good Use.
(A Social Media Marketing Plan of Action).

Chapter Fifteen: A Brief Word About Web Sites, E-mail Marketing, and Search Engines.

Chapter Sixteen: Listening Is the New Marketing.

Chapter Seventeen: Now That You’ve Listened, It’s Time to Engage.

Chapter Eighteen: Measuring the Effectiveness of Your Social Media Marketing Plan.

Conclusion.

Notes.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 4 of 3 Customer Reviews
  • Posted September 30, 2009

    more from this reviewer

    I Also Recommend:

    Practical and Tactical: The Digital Handshake is well done

    Paul Chaney, president of the International Blogging and New Media Association, has done a fine job with The Digital Handshake, Seven Proven Strategies to Grow Your Business Using Social Media.

    While I find his book to be much more practical and tactical than strategic, anyone who is relatively new to SM and the tools required will find The Digital Handshake and extremely approachable read, with wonderful references, case studies and guidance. For those with a little more experience, the book is full of reminders, tips and tricks that you will find helpful.

    One of the things I liked most about Paul's book is the way he pulls from the theoretical, such as the concepts in The Cluetrain Manifesto, and brings them to life, with real-world how-to. I would still suggest everyone read Cluetrain, but for business owners and marketing executives who are the run, The Digital Handshake becomes a solid "Cliff's Notes" with the added benefit of telling you how to use the theories now.

    His summary of the five consumer trends that are shaping the marketing world we live in now is spot on, as is his well-researched and survey-filled section on media and audience fragmentation.

    His seven "strategies" with detailed practical application for each include:
    Business blogging
    Social networks
    Online communities
    Microblogging
    Online video
    Podcasting
    Social media new releases

    Being from South Louisiana, Paul even tosses in a lagniappe for his readers with a catch-all "Other Social Media Marketing Tools" with practical applications to keep you acting now and thinking ahead.

    His plans of action for each strategy are invaluable, if for nothing else than to see how others in your business are using the tools available. That's priceless.

    The Digital Handshake is available at most big-box bookstores, including Barnes & Noble, and at Amazon. And, yes, you can also get it as a digital book for your Kindle!

    Enjoy it, and if you have any of your own thoughts on the book or suggestions of another, please let me know! You can also follow discussions about the book at Twitter, using the following hashtag #digishake.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 19, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 11, 2011

    No text was provided for this review.

  • Anonymous

    Posted January 22, 2010

    No text was provided for this review.

Sort by: Showing 1 – 4 of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)