The Digital MBA

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Boost your business skills with "MBA-ware" made simple! Too busy managing business to spend year in school studying business? The Digital MBA's book/CD-ROM package gives you the software firepower to take the most critical tasks executives face today. Daniel Burnstein and 14 management software experts guide you step-by-step through business decision-making and analysis using full-feature versions plus interactive demos of top Windows-based MBA-ware programs. You'll hone your skills in: Managing People and ...
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Overview

Boost your business skills with "MBA-ware" made simple! Too busy managing business to spend year in school studying business? The Digital MBA's book/CD-ROM package gives you the software firepower to take the most critical tasks executives face today. Daniel Burnstein and 14 management software experts guide you step-by-step through business decision-making and analysis using full-feature versions plus interactive demos of top Windows-based MBA-ware programs. You'll hone your skills in: Managing People and Projects: product and HR management; negotiation strategies. Business Process Modeling: building effective models; process simulations; decision analysis. Financial Forecasting: forecasting using statistics; analyzing risk and uncertainty. Strategic Planning: developing business strategies; financial planning and budgeting.

Perform better with proven management insights and software tools designed to help solve critical problems, The Digital MBA is divided into four parts, each covering a specific category of business management. Every chapter includes specific business tips and a hands-on tutorial for the accompanying software chapters. The CD includes special versions of software chosen by The Management Software Association.; 1 CD-ROM.

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Product Details

  • ISBN-13: 9780078820991
  • Publisher: Osborne/McGraw-Hill
  • Publication date: 4/1/1995
  • Edition number: 1
  • Pages: 477
  • Product dimensions: 7.31 (w) x 9.09 (h) x 1.18 (d)

Table of Contents

Foreword
Preface
Acknowledgments
Introduction
1 Software Tools for Managing People and Goals 3
2 Managing Occupational Illness and Injury Costs 39
3 Negotiation and Computers 65
4 Computer-Aided Thinking for Business 97
5 Industry Structure Analysis and Strategic Business Planning 121
6 Supporting Market-Driven Change 159
7 Integrated Business Planning for Financial Success 187
8 Stop Playing What-If and Start Making Decisions 223
9 Strategic Reengineering to Create High-Performance Organizations 255
10 Beyond Guesswork and Speculation: Dynamic Modeling for Reengineering 299
11 Risk Analysis for Business Decision Support 339
12 Making Informed Decisions with Statistical Forecasting 371
13 Smart Solutions to Business Forecasting Problems 413
A Selected Bibliography 449
Index 457
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