The Doodle Revolution: Unlock the Power to Think Differently

( 2 )

Overview

A fearless guide to awakening your mind using simple visual language
 
What do Einstein, Edison, Richard Feynman, Henry Ford, and JFK have in common? Like virtually all heavy-hitting thinkers, they looked beyond just words and numbers to get intellectual and creative insights. They actively applied a deceptively simple tool to think both smarter and faster: the doodle. ...

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The Doodle Revolution: Unlock the Power to Think Differently

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Overview

A fearless guide to awakening your mind using simple visual language
 
What do Einstein, Edison, Richard Feynman, Henry Ford, and JFK have in common? Like virtually all heavy-hitting thinkers, they looked beyond just words and numbers to get intellectual and creative insights. They actively applied a deceptively simple tool to think both smarter and faster: the doodle. And so can the rest of us—zero artistic talent required.
 
Visual thinking expert Sunni Brown has created The Doodle Revolution as a kick-starter guide for igniting and applying simple visual language to any challenge. The instinctive and universal act of doodling need only be unleashed in order to innovate, solve problems, and elevate cognitive performance instantly.
 
With humor, wit, and a commitment to disrupting our perceptions of doodling, Brown teaches us how to:

  • Doodle any object, concept, or system imaginable.
  • Invent, innovate, and solve messy problems.
  • Transform text into a visual display that engages an audience.
  • Explain the relevance of visual literacy to leaders at work and at school.
 
Despite what our culture suggests, doodling and sketching are powerful tools and they are for everyone, not just artsy types. It’s time we recognize visual literacy as a fundamental requirement for the future.
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Editorial Reviews

Kirkus Reviews
2013-12-20
A noted visual literacy expert reveals how doodling can transform the thinking process in both individual and group contexts. Doodling is a universal human practice that can manifest through kinesthetic or mental activities like drawing, walking and daydreaming. Yet it is considered inappropriate in all but the most personal contexts. In this fun, lavishly illustrated book, Brown (co-author: Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, 2010), one of Fast Company's 100 Most Creative People in Business, explodes the myth that doodling is a "mindless" waste of time. Celebrated thinkers and creative people—including Albert Einstein, Nikola Tesla and Steve Jobs—actively used it to promote concentration, stimulate the imagination and facilitate problem solving. Doodling also accommodates all major learning modalities and offers what the author calls the "Three Ps: [cognitive] Power, Performance, and Pleasure." Brown advises readers on how to move past their biases against this activity and instructs them on how to produce the basic shapes she associates with the "visual alphabet" of doodles. She also introduces the concept of "infodoodling," which transforms "data, information, and conversation into a more rich, immersive representative of itself." With its ability to boil large quantities of information down to simple, easily accessible formulations, infodoodling can empower all knowledge-based businesses, education, and media communities and increase output and overall efficiency. As methods to help readers better understand the infodoodling process, Brown provides stimulating games and sequentially ordered exercises designed to engage the power of "the collective brain" for maximum meaningful creative output. Both practical and inspiring, Brown's book reminds readers of the revolutionary power of simplicity in an information-overloaded world. A gold mine for readers interested in learning more about the benefits of increased visual literacy.
From the Publisher
“In The Doodle Revolution, Sunni Brown opens our minds to the idea that we naturally possess a simple, overlooked skill of great value: the ability to doodle. It's a rare gift to be taught such a rewarding truth in so joyful and light-hearted a manner. Sunni is a creative light and an inspiring mentor.”
Chris Anderson, TED Curator
 
"Why do we insist on representing our world using 26 letters rather than an infinity of pictures? Sunni Brown shows us how to doodle our way to better thinking. Her book will have you drawing insights on the page, not just in the margins."
Dan Heath, co-author of Decisive, Made to Stick, and Switch
 
"Contrary to popular opinion, doodling is a serious endeavor. As Brown shows in this smart and accessible book, applying visual language allows you to see new dimensions of a problem — and at times, new aspects of yourself.  So get out your writing sticks and prepare to doodle!"
Daniel H. Pink, author of To Sell is Human and Drive
 
“The future is filled with an ever-growing density of information, so visual literacy—the ability to think and communicate using visual language—will become an essential skill. Thankfully, The Doodle Revolution gives all of us the ability to take the leap.”
Jane McGonigal, author of Reality Is Broken
 
"Doodles come straight from the Unconscious. That's partly why they work. Sunni did a beautiful job of shining a light on visual language."
Steven Pressfield, author of The War of Art and The Legend of Bagger Vance

“There’s a reason why so many innovative companies use Sunni’s techniques for visual literacy, and it’s not just because they want to have fun. These methods offer consistently better thinking, and in the process deliver happiness as well.” 

Tony Hsieh, Zappos.com CEO and author of Delivering Happiness

 
“Doodling is not just a nervous habit. It nudges the mind to discover different angles and hidden connections.  In the long run—and especially around new media—expressing oneself in raw text might not stand up in the face of artistic, spatial, and emotive text. Sunni has found a way to validate and systematize a new language that enables thinking on a whole new level.”
Robert McKee, author of Story

“Both practical and inspiring, Brown’s book reminds readers of the revolutionary power o simplicity in an information-overloaded world. A gold mine for readers interested in learning more about the benefits of increased visual literacy.”
Kirkus
"Brown's defense of the doodle is convincing . . . this creative, fun book will definitely help you get your doodle on."
-SUCCESS magazine

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Product Details

  • ISBN-13: 9781591845881
  • Publisher: Penguin Publishing Group
  • Publication date: 1/9/2014
  • Pages: 256
  • Sales rank: 164,473
  • Product dimensions: 8.38 (w) x 8.25 (h) x 0.88 (d)

Meet the Author

Sunni Brown was named by Fast Company as one of the 100 Most Creative People in Business and one of the 10 Most Creative People on Twitter. She is a consultant, speaker, coauthor of Gamestorming, and the leader of a global campaign for visual literacy.

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Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 2 Customer Reviews
  • Posted January 22, 2014

    I Also Recommend:

    Doodle free or die! Sunni Brown is leading a revolution that em

    Doodle free or die!

    Sunni Brown is leading a revolution that embraces doodling as one of the best enablers of productive thinking.

    This book was a must for me. I used to love doodling but somehow those doodles stopped, or got ugly. Did I fall into the trap of taking my life and my self too seriously? After looking into the book description I connected with the term “visual literacy” because of two friends that are teaching that in Boone, NC although I never quite understood how that was academic enough for graduate study. Oh, was I so wrong. With our world being as loaded with images as it is, it’s incredibly fascinating and useful to understand how we subconsciously understand and process this information. If harnessed, it’s incredibly useful to doodle to process dense information because it encourages the mind to discover different angles and hidden connections.

    Other points that I find fascinating are:
    - When doodling, you tap into *all four* learning modalities at the same time (visual, auditory, kinesthetic, and tactile)
    - By looking at the evolution of children’s drawing worldwide, she argues that doodling is native to our species
    - Her new definition of the doodle is “to make spontaneous marks to help yourself think.”

    Sunni Brown does an excellent job at promoting respect for the doodle, in both her TED talk and this wonderful book. I highly recommend learning more about this! I think other people who are looking for ways to use doodling in the workplace would like learning about the Synectics method for brainstorming with groups, which is described well in The Practice of Creativity.

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 26, 2014

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