The Dream Job: Sports Publicity, Promotion and Marketing / Edition 3

The Dream Job: Sports Publicity, Promotion and Marketing / Edition 3

by Melvin Helitzer
     
 

ISBN-10: 0963038729

ISBN-13: 9780963038722

Pub. Date: 07/13/2002

Publisher: University Sports Press

This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event…  See more details below

Overview

This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.

Product Details

ISBN-13:
9780963038722
Publisher:
University Sports Press
Publication date:
07/13/2002
Edition description:
New Edition
Pages:
450
Sales rank:
785,280
Product dimensions:
7.04(w) x 10.16(h) x 1.15(d)

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