The Dream Job: Sports Publicity, Promotion and Marketing / Edition 3

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Overview


This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.
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Product Details

  • ISBN-13: 9780963038722
  • Publisher: University Sports Press
  • Publication date: 7/13/2002
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 452
  • Product dimensions: 7.04 (w) x 10.16 (h) x 1.15 (d)

Meet the Author


Mel Helitzer, a professor of journalism at Ohio University, is the author of the best-selling book on humor writing (Comedy Writing Secrets). Rolling Stone magazine called him "one of the funniest university professors in the country," and the Chicago Tribune named him "professor of the year." He is the author of seven books, two national best sellers, a Broadway-style musical, and is one of the top one hundred public speakers in the country. He was formerly a comedy writer for Sammy Davis, Jr., Art Linkletter, Shari Lewis, and Steve Allen.
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted December 21, 2002

    "The Dream Job" is the bible for sports marketing

    I used this book for my sports marketing class at college, and the only thing better than the textbook was the professor, who was also the book's author. You can't get a job in sports publicity, promotion or marketing without knowing the industry from top to bottom. This book takes you carefully along that long, rich road.

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  • Anonymous

    Posted December 13, 2000

    Such a great book

    This is a really fantastic book!Especially for a European who got an inside look into the American way of the business. This book is worth every pence!

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