Creative Selling works in good economies and bad, whether you’re selling widgets or financial services, roaming a nationwide territory or confined to a retail store. Learn the basic principles and hone your advanced selling skills in this combination edition of the DM Guide To Sales Techniques and the DM Guide To More Sales.
Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered—finding and qualifying prospects, making cold-call appointments, ...
Creative Selling works in good economies and bad, whether you’re selling widgets or financial services, roaming a nationwide territory or confined to a retail store. Learn the basic principles and hone your advanced selling skills in this combination edition of the DM Guide To Sales Techniques and the DM Guide To More Sales.
Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered—finding and qualifying prospects, making cold-call appointments, delivering dynamic sales presentations, finding a clear path around objections, and closing the sale in a friendly, no-pressure way.
But building a successful sales career also means finding your way through mazes of decision makers, upselling current clients to better serve their needs, and even turning unhappy buyers into customers for life. Managing your time is an essential skill, too, as is motivating yourself to improve your performance every single day.
The Dynamic Manager's Guide To Creative Selling isn't about theory--it's about doing. It's a how-to book outlining the steps to creatively making a sale using methods that will please both your company and your customer. It's a solid primer for someone new to the field and a good review for an old pro. Whether you sell retail or B2B, The Dynamic Manager’s Guide To Creative Selling will help you grow your business.
The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.
Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.
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Overview
Creative Selling works in good economies and bad, whether you’re selling widgets or financial services, roaming a nationwide territory or confined to a retail store. Learn the basic principles and hone your advanced selling skills in this combination edition of the DM Guide To Sales Techniques and the DM Guide To More Sales.Dave Donelson makes selling a creative act. Following his system, you’ll create new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. All the basic techniques of selling are covered—finding and qualifying prospects, making cold-call appointments, ...