The Dynamics of Advertising

The Dynamics of Advertising

by Jackie Botterill, Iain MacRury, Barry Richards
     
 

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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Product Details

ISBN-13:
9781134434930
Publisher:
Taylor & Francis
Publication date:
12/19/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
300
File size:
6 MB

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