The Dynamics of Advertising

Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

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Editorial Reviews

CHOICE
Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience.
Booknews
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9789058230850
  • Publisher: Taylor & Francis
  • Publication date: 11/1/2000
  • Edition number: 1
  • Pages: 300
  • Product dimensions: 5.80 (w) x 8.80 (h) x 0.70 (d)

Table of Contents

List of Figures
Acknowledgements
1 Introduction: 'Dynamic and sensuous representations of cultural values' 1
2 The historical dynamics of the advertising industry 13
3 The history of advertisements 31
4 The academic critique of advertising 47
5 The dynamics of cultural change: Commercial culture in the age of identity 101
Colour section 123
6 The psychodynamics of advertising 139
7 Psycho-social categories for the study of everyday life 161
8 Driven by passion? Car advertisement content 1950-1998 189
9 Going to market: Banking and the advertising dynamic 207
10 The democratisation of credit 231
11 Conclusions: The re-emergence of the rational consumer 243
Appendices 253
Bibliography 269
Index 275
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