The Dynamics of Advertising

The Dynamics of Advertising

by Jackie Botterill, Iain MacRury, Barry Richards
     
 

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Overview

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Editorial Reviews

CHOICE
Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience.
Booknews
Scholars of human relations, psycho-social studies, and communications review the extensive literature on advertising in sociology and cultural studies, report the results of a study they did at the University of East London on changes in advertising over the past half century, and develop a method for the psycho-social study of all forms of public communication and of other aspects of daily life. They argue that advertising is far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9789058230850
Publisher:
Taylor & Francis
Publication date:
11/01/2000
Pages:
296
Product dimensions:
5.80(w) x 8.80(h) x 0.70(d)

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