The Dynamics of Mass Communication: Media in the Digital Age

by Joseph R. Dominick

Overview

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

Product Details

ISBN-13:	9780073345291
Publisher:	McGraw-Hill Companies, The
Publication date:	01/28/2008
Edition description:	New Edition
Pages:	576
Product dimensions:	5.45(w) x 0.62(h) x 7.53(d)

About the Author

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Table of Contents

Part I: The Nature and History of Mass Communication

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II: Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Broadcast Television

Chapter 11: Cable, Satellite and Internet Television

Chapter 12: The Internet and the World Wide Web

Part III: Specific Media Professions

Chapter 13: New Gathering and Reporting

Chapter 14: Public Relations

Chapter 15: Advertising

Part IV: Regulation of the Mass Media

Chapter 16: Formal Controls: Laws, Rules, Regulations

Chapter 17: Ethics and Other Informal Controls

Part V: Impact of the Media

Chapter 18: The Global Village: International and Comparative Media Systems

Chapter 19: Social Effects of Mass Communication
Glossary
Index