The Dynamics of Persuasion: Communication and Attitudes in the 21st Century / Edition 2

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century / Edition 2

by Richard M. Perloff
     
 

ISBN-10: 0805840885

ISBN-13: 9780805840889

Pub. Date: 01/28/2003

Publisher: Taylor & Francis

This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.  See more details below

Overview

This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Product Details

ISBN-13:
9780805840889
Publisher:
Taylor & Francis
Publication date:
01/28/2003
Series:
Routledge Communication Series
Edition description:
Older Edition
Pages:
424
Product dimensions:
6.00(w) x 8.90(h) x 0.90(d)

Table of Contents

Preface
Pt. 1Foundations1
1Introduction to Persuasion3
2Attitudes: Definition and Structure36
3Attitudes: Functions and Consequences73
4Attitude Measurement101
Pt. 2Changing Attitudes and Behavior117
5Processing Persuasive Communications119
6"Who Says It": Source Factors in Persuasion149
7Message Factors176
8Personality and Persuasion211
9Cognitive Dissonance Theory223
10Interpersonal Persuasion246
Pt. 3Persuasion in American Society271
11Advertising273
12Communication Campaigns302
References341
Author Index379
Subject Index388

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